| Mathematical Foundations of Computer Networking Posted: 01 Aug 2012 07:42 AM PDT  Book Description "To design future networks that are worthy of society's trust, we must put the 'discipline' of computer networking on a much stronger foundation. This book rises above the considerable minutiae of today's networking technologies to emphasize the long-standing mathematical underpinnings of the field." –Professor Jennifer Rexford, Department of Computer Science, Princeton University "This book is exactly the one I have been waiting for the last couple of years. Recently, I decided most students were already very familiar with the way the net works but were not being taught the fundamentals–the math. This book contains the knowledge for people who will create and understand future communications systems.” –Professor Jon Crowcroft, The Computer Laboratory, University of Cambridge The Essential Mathematical Principles Required to Design, Implement, or Evaluate Advanced Computer Networks Students, researchers, and professionals in computer networking require a firm conceptual understanding of its foundations. Mathematical Foundations of Computer Networking provides an intuitive yet rigorous introduction to these essential mathematical principles and techniques. Assuming a basic grasp of calculus, this book offers sufficient detail to serve as the only reference many readers will need. Each concept is described in four ways: intuitively; using appropriate mathematical notation; with a numerical example carefully chosen for its relevance to networking; and with a numerical exercise for the reader. The first part of the text presents basic concepts, and the second part introduces four theories in a progression that has been designed to gradually deepen readers' understanding. Within each part, chapters are as self-contained as possible. The first part covers probability; statistics; linear algebra; optimization; and signals, systems, and transforms. Topics range from Bayesian networks to hypothesis testing, and eigenvalue computation to Fourier transforms. These preliminary chapters establish a basis for the four theories covered in the second part of the book: queueing theory, game theory, control theory, and information theory. The second part also demonstrates how mathematical concepts can be applied to issues such as contention for limited resources, and the optimization of network responsiveness, stability, and throughput. Table of Contents Chapter 1. Probability Chapter 2. Statistics Chapter 3. Linear Algebra Chapter 4. Optimization Chapter 5. Signals, Systems, and Transforms Chapter 6. Stochastic Processes and Queueing Theory Chapter 7. Game Theory Chapter 8. Elements of Control Theory Chapter 9. Information Theory Book Details - Paperback: 496 pages
- Publisher: Addison-Wesley Professional (April 2012)
- Language: English
- ISBN-10: 0321792106
- ISBN-13: 978-0321792105
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| Programming in Go Posted: 01 Aug 2012 07:38 AM PDT  Book Description Your Hands-On Guide to Go, the Revolutionary New Language Designed for Concurrency, Multicore Hardware, and Programmer Convenience Today's most exciting new programming language, Go, is designed from the ground up to help you easily leverage all the power of today's multicore hardware. With this guide, pioneering Go programmer Mark Summerfield shows how to write code that takes full advantage of Go's breakthrough features and idioms. Both a tutorial and a language reference, Programming in Go brings together all the knowledge you need to evaluate Go, think in Go, and write high-performance software with Go. Summerfield presents multiple idiom comparisons showing exactly how Go improves upon older languages, calling special attention to Go's key innovations. Along the way, he explains everything from the absolute basics through Go's lock-free channel-based concurrency and its flexible and unusual duck-typing type-safe approach to object-orientation. Throughout, Summerfield's approach is thoroughly practical. Each chapter offers multiple live code examples designed to encourage experimentation and help you quickly develop mastery. Wherever possible, complete programs and packages are presented to provide realistic use cases, as well as exercises. Coverage includes - Quickly getting and installing Go, and building and running Go programs
- Exploring Go's syntax, features, and extensive standard library
- Programming Boolean values, expressions, and numeric types
- Creating, comparing, indexing, slicing, and formatting strings
- Understanding Go's highly efficient built-in collection types: slices and maps
- Using Go as a procedural programming language
- Discovering Go's unusual and flexible approach to object orientation
- Mastering Go's unique, simple, and natural approach to fine-grained concurrency
- Reading and writing binary, text, JSON, and XML files
- Importing and using standard library packages, custom packages, and third-party packages
- Creating, documenting, unit testing, and benchmarking custom packages
Table of Contents Chapter 1. An Overview in Five Examples Chapter 2. Booleans and Numbers Chapter 3. Strings Chapter 4. Collection Types Chapter 5. Procedural Programming Chapter 6. Object-Oriented Programming Chapter 7. Concurrent Programming Chapter 8. File Handling Chapter 9. Packages Appendix A. Epilogue Appendix B. The Dangers of Software Patents Appendix C. Selected Bibliography Book Details - Paperback: 496 pages
- Publisher: Addison-Wesley Professional (May 2012)
- Language: English
- ISBN-10: 0321774639
- ISBN-13: 978-0321774637
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| Making Process Improvement Work for Service Organizations Posted: 01 Aug 2012 07:33 AM PDT  Book Description Process improvement too often reflects a significant disconnect between theory and practice. Making Process Improvement Work for Service Organizations bridges the gap–offering a straightforward, systematic approach to planning, implementing, and monitoring a process improvement program. Managers and practitioners will appreciate the book's concise presentation style and will be able to apply its practical ideas immediately to real-life challenges. With examples based on the authors' own extensive experience, this book shows how to define goals that directly address the needs of your organization, use improvement models appropriately, and devise a pragmatic action plan. In addition, it reveals valuable strategies for deploying organizational change, and delineates essential metrics for tracking your progress. Appendices provide examples of an action plan, a risk management plan, and a mini-assessment process. You will learn how to - Scope and develop an improvement plan
- Identify and prioritize risks and mitigate anticipated difficulties
- Derive metrics that accurately measure progress toward business goals
- Sell your improvement program in house
- Initially target practitioners and teams most open to new approaches and techniques
- Stay focused on goals and problems
- Align the actions of managers and practitioners
- Delay major policy documents and edicts until solutions have been practiced and tested
- Use existing resources to speed deployment
Incorporate improvement models, such as SEI CMMISM for Services, into your improvement program For those managers who are tired of chronic problems during service creation and delivery, constant new improvement schemes, and a lack of real progress, this easily digestible volume provides the real-world wisdom you need to realize positive change in your organization. Table of Contents Chapter 1. Developing a Plan Chapter 2. Implementing the Plan Chapter 3. Checking Progress Appendix A. Mapping Goals and Problems to CMMI Appendix B. Action Plan Example Appendix C. Risk Management Plan Example Appendix D. Mini-Assessment Process Book Details - Paperback: 164 pages
- Publisher: Addison-Wesley Professional (May 2012)
- Language: English
- ISBN-10: 0132929600
- ISBN-13: 978-0132929608
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| Marketing in the Round Posted: 01 Aug 2012 07:26 AM PDT  Book Description Drive more value from all your marketing and communications channels–together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It's not about social media. Or new (or old) media. It's about results—and there's only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That's how you choose the best platforms and messages for each customer. That's how you make research and metrics work. That's how you overcome today's insane levels of complexity and clutter. You're thinking: Oh, that's all I need to do? "Just" integrate my whole organization? Are you nuts? No. We're not. It can be done. This book's authors have done it. They've shown others how to do it. And now they're going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center…right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You'll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you'll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You'll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. - Pull it all together–finally!
How to successfully integrate your tactics, tools, messages, and teams - Better goals, better results: beyond "SMART" to "SMARTER"
Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate - Better listening: stakeholders, customers, and research that works
How to make sure you hear what really matters - Four powerful ways to market in the round
When to go direct, come from above, use the groundswell, or execute flanking maneuvers "Dietrich and Livingston have given us a practical guide and checklist for organizations to tear down the organizational silos that stand in the way of getting successful marketing results in a networked media age." –Beth Kanter, coauthor of Networked Nonprofit "Dietrich and Livingston's latest book, Marketing in the Round, provides readers with an inspiring view into the pragmatic science of seventeenth-century Japanese martial combat and its keen relevance to the reinvigorated practice of 'Integrated Marketing Communications' (IMC). The authors teach new empathetic and ubiquitous campaign strategies that bring IMC well into the twenty-first century. Comprehensive social and traditional media strategies are delivered 'in the round,' providing practitioners with credible and meaningful tactics, unrestricted by conventional limits of reach and frequency." –Mark Meudt, vice president of communications and marketing for General Dynamics; author of "Supporting Uncle Sam: Ideas for a Unique Integrated Communications Strategy," Northwestern University, Medill School, Journal of Integrated Marketing Communications, 2011 “I’ve been following Gini and Geoff for years, and they are the real deal! In this book, the authors offer an actionable, no-nonsense approach to what it will take on every level to actually communicate and connect with your stakeholders. If you have the stomach for breaking down budget silos, holding yourself accountable to measurable objectives, and embracing a commonsense approach to communication, you’ll be the big winners for it.” –Leo Bottary, vice president public affairs, Vistage International; adjunct professor, Seton Hall University, Master of Arts in strategic communication and leadership (MASCL) program “Round up the troops and knock down the silos! Gini Dietrich and Geoff Livingston deliver a practical playbook for leaders who want to solve the challenges and unleash the value of integrated marketing communications to drive bottom-line results.” –Scott Farrell, president, Global Corporate Communications Book Details - Hardcover: 224 pages
- Publisher: Que (April 2012)
- Language: English
- ISBN-10: 0789749173
- ISBN-13: 978-0789749178
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| Outsmarting Social Media Posted: 01 Aug 2012 07:21 AM PDT  Book Description The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today's Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn's pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards! You'll Learn How To: - Discover where search and social media are headed, and what it means to you
- Implement strategies that work right now–and will work even better in the future
- Begin profiting from friendships, personal relationships, and tastemakers
- Start using today's new currency of trust: likes, comments, retweets, shares, and video responses
- Use social discovery to deliver messages with stunning personal relevance
- Master the "Search and Sell" method for profitingfrom real-time search
- Sell through personalized recommendations delivered straight to smartphones
- Build your business with Foursquare and Facebook Places check-ins
- Learn effective, low-risk ways to use Groupon-style "daily deals"
- Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals
- Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets
- Preview tomorrow's most exciting new social players, platforms, products, and services
Book Details - Paperback: 192 pages
- Publisher: Que (April 2012)
- Language: English
- ISBN-10: 0789749394
- ISBN-13: 978-0789749390
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| Navigating Social Media Legal Risks Posted: 01 Aug 2012 07:16 AM PDT  Book Description The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today's U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more… You'll Learn How To - Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns
- Write effective social media policies and implement best practices for governance
- Ensure the security of sensitive company and customer information
- Properly monitor and regulate the way your employees use social media
- Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability
- Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening
- Manage legal issues associated with game-based marketing, "virtual currencies," and hyper-targeting
- Manage the legal risks of user-generated content (UGC)
- Protect your trademarks online, and overcome brandjacking and cybersquatting
- Understand the e-discovery implications of social media in lawsuits
Book Details - Paperback: 320 pages
- Publisher: Que (May 2012)
- Language: English
- ISBN-10: 078974953X
- ISBN-13: 978-0789749536
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