| Web Hosting For Dummies Posted: 07 Jul 2013 09:49 AM PDT 
Book Description Host your own website or blog with this unique guide If you’d like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. - Breaks down the functions of web hosting for new self-hosters, including casual bloggers who may be moving into professional blogging
- Helps those who are already self-hosting maximize the services they are paying for
- Offers a one-stop, complete resource on web hosting, rather than just a few chapters, as in many blogging books
- Covers setting up and using e-mail accounts, working with FTP clients, backing up and securing sites, using cloud services, understanding domains and DNS, using built-in databases, and more
Web Hosting For Dummies helps you take charge of your own web hosting and having fun in the process! Table of Contents
Part I: Getting Started with Web Hosting
Chapter 1. Explaining Web Hosting in Real-World Terms
Chapter 2. Evaluating Web Hosting Technologies Part II: Getting to Know the Essential Services
Chapter 3. Using Hosted E-mail
Chapter 4. Managing Files
Chapter 5. Working with Databases — It's Essential
Chapter 6. Protecting and Speeding Up Your Site by Understanding Logs
Chapter 7. Building Your Site Using Scripts Part III: Managing Security and Access
Chapter 8. Taking Command of Website Security
Chapter 9. Decoding Domains and DNS
Chapter 10. Confi guring Advanced Functions in cPanel
Chapter 11. Managing Your Control Panel from a Mobile Device Part IV: Knowing What to Do When Things Go Wrong
Chapter 12. Troubleshooting and Resolving Issues
Chapter 13. Moving to a New Host Part V: Increasing Control with a Virtual Private Server or Dedicated Server
Chapter 14. Making the Right Technology Choices
Chapter 15. Keeping the Lid on Pandora's Box with WebHost Manager
Chapter 16. Getting Down to the Command Line with Secure SHell Part VI: The Part of Tens
Chapter 17. Ten Invaluable Free Apps
Chapter 18. Ten Things Your Host Won't Help with (for Free)
Chapter 19. Ten Essential Online Resources Part VII: Appendixes
Appendix A. Navigating Your Control Panel
Appendix B. Glossary Book Details - Paperback: 360 pages
- Publisher: For Dummies (May 2013)
- Language: English
- ISBN-10: 1118540573
- ISBN-13: 978-1118540572
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| Blog Design For Dummies Posted: 07 Jul 2013 09:44 AM PDT 
Book Description The average blogger does not typically have experience with design or coding, but that shouldn’t deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you’re looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you’ll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. - Provides the tools you need to understand what makes a successful blog from a design standpoint
- Teaches you CSS coding that can be used to create an effective blog design that gets noticed
- Helps you make design decisions regarding colors, fonts, and imagery
- Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation
Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed! Table of Contents
Part I: Getting Started with Blog Design
Chapter 1. Recognizing Components of a Well-Designed Blog
Chapter 2. Applying Core Design Principles
Chapter 3. Getting to Know Your Blog (Even Better)
Chapter 4. Establishing a Style Guide Part II: Choosing the Visual Design Elements
Chapter 5. Gathering Design Ideas
Chapter 6. Selecting Fonts and Colors
Chapter 7. Developing Your Overall Blog Layout
Chapter 8. Customizing Your Header, Footer, and Background
Chapter 9. Customizing the Design with Coding Basics Part III: Designing for Easy Navigation and Interactivity
Chapter 10. Navigation and SEO Basics
Chapter 11. Laying Out Your Navigation Menu and Sidebars
Chapter 12. Making Content Easy to Find
Chapter 13. Increasing Ability to Share and Interact Part IV: Creating Design-Friendly Content
Chapter 14. Designing Main Pages of Content
Chapter 15. Working with Images
Chapter 16. Incorporating Design into Your Blog Posts Part V: The Part of Tens
Chapter 17. Ten Places to Extend Your Blog's Design
Chapter 18. Ten Well-Designed Blogs Book Details - Paperback: 352 pages
- Publisher: For Dummies (July 2013)
- Language: English
- ISBN-10: 1118554809
- ISBN-13: 978-1118554807
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| Facebook Marketing For Dummies, 4th Edition Posted: 07 Jul 2013 09:41 AM PDT 
Book Description The bestselling book updated with all of the latest features and Facebook upgrades This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques. - Facebook is among the most important marketing tools for today’s business or nonprofit organizations
- This extremely popular guidebook has been fully updated to cover Facebook’s new and ever-evolving tools
- Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
- Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques
Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today’s social media environment. Table of Contents
Part I: Getting Started with Facebook Marketing
Chapter 1. Marketing in the Age of Facebook
Chapter 2. Researching and Understanding Your Target Audience Chapter 3. Developing a Facebook Marketing Plan Part II: Building Your Facebook Presence
Chapter 4. Getting Started with a Facebook Page
Chapter 5. Configuring the Best Admin Settings for Your Facebook Page
Chapter 6. Enhancing Your Facebook Page with Applications Part III: Engaging with Your Customers and Prospects on Facebook
Chapter 7. Creating a Remarkable Presence on Facebook with Content Marketing
Chapter 8. Going Public with Your Facebook Page
Chapter 9. Engaging with Your Fans
Chapter 10. Measuring Success with Facebook Insights Part IV: Marketing beyond the Facebook Page
Chapter 11. Using Facebook Advertising to Promote Your Business
Chapter 12. Using Facebook Offers to Promote Your Business
Chapter 13. Using Facebook Groups and Events to Promote Your Business
Chapter 14. Cross-Promoting Your Page
Chapter 15. Understanding and Using Facebook Social Plug-Ins Part V: The Part of Tens
Chapter 16. Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
Chapter 17. Ten (or So) Business Etiquette Tips for Facebook
Chapter 18. Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success Book Details - Paperback: 336 pages
- Publisher: For Dummies; 4th Edition (June 2013)
- Language: English
- ISBN-10: 1118400380
- ISBN-13: 978-1118400388
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| AutoCAD 2014 For Dummies Posted: 07 Jul 2013 09:37 AM PDT 
Book Description Find your way around AutoCAD 2014 with this full-color, For Dummies guide! Put away that pencil and paper and start putting the power of AutoCAD 2014 to work in your CAD projects and designs. From setting up your drawing environment to using text, dimensions, hatching, and more, this guide walks you through AutoCAD basics and provides you with a solid understanding of the latest CAD tools and techniques. You'll also benefit from the full-color illustrations that mirror exactly what you'll see on your AutoCAD 2014 screen and highlight the importance of AutoCAD's Model view, which shows different line weights for printing in different colors. - Covers the latest AutoCAD features and techniques, including creating a basic layout, navigating the AutoCAD 2014 interface, drawing and editing, working with dimensions, plotting, adding text, using blocks, and more
- Shows you how to make the best use of color in your AutoCAD designs, take advantage of the AutoCAD DesignCenter, and showcase your work to potential clients and customers
- Includes practical advice and guidance on real-world methods and tips used by architects, engineers, and other CAD professionals to create compelling 3D models and detailed technical drawings
You'll quickly get up to speed on all AutoCAD has to offer with AutoCAD 2014 For Dummies in your toolbox. Table of Contents
Part I: Getting Started with AutoCAD 2014
Chapter 1. Introducing AutoCAD and AutoCAD LT
Chapter 2. The Grand Tour of AutoCAD 2014
Chapter 3. A Lap around the CAD Track
Chapter 4. Setup for Success
Chapter 5. A Zoom with a View Part II: Let There Be Lines
Chapter 6. Along the Straight and Narrow
Chapter 7. Dangerous Curves Ahead
Chapter 8. Preciseliness Is Next to CADliness
Chapter 9. Manage Your Properties
Chapter 10. Grabbing Onto Object Selection
Chapter 11. Edit for Credit
Chapter 12. Planning for Paper Part III: If Drawings Could Talk
Chapter 13. Text with Character
Chapter 14. Entering New Dimensions
Chapter 15. Down the Hatch!
Chapter 16. The Plot Thickens Part IV: Advancing with AutoCAD
Chapter 17. The ABCs of Blocks
Chapter 18. Everything from Arrays to Xrefs
Chapter 19. Call the Parametrics!
Chapter 20. Drawing on the Internet Part V: On a 3D Spree
Chapter 21. It's a 3D World After All
Chapter 22. From Drawings to Models
Chapter 23. It's Showtime! Part VI: The Part of Tens
Chapter 24. Ten AutoCAD Resources
Chapter 25. Ten System Variables to Make Your AutoCAD Life Easier
Chapter 26. Ten AutoCAD Secrets Book Details - Paperback: 544 pages
- Publisher: For Dummies (June 2013)
- Language: English
- ISBN-10: 1118603974
- ISBN-13: 978-1118603970
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| Starting an Online Business For Dummies, 7th Edition Posted: 07 Jul 2013 09:33 AM PDT 
Book Description Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you’re already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you’re expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. - Covers the latest trends and techniques for online discoverability – from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond
- Highlights business issues that are of particular concern to online entrepreneurs
- Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools
- Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer’s personal data safe
There’s no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going. Table of Contents
Part I: Launching Your Online Business
Chapter 1. New Tools and Strategies for Your Online Business
Chapter 2. Opening Your Online Business
Chapter 3. Choosing and Equipping Your New E-Business
Chapter 4. Selecting Your E-Commerce Host and Design Tools Part II: Creating a Business Website
Chapter 5. Organizing Your Business Presence and Attracting Customers
Chapter 6. Making Shopping Easy on Your E-Commerce Site
Chapter 7. Accepting Payments
Chapter 8. Communicating with Customers and Building Loyalty
Chapter 9. Sourcing Worldwide for Your Business Part III: Social Networking and Marketing
Chapter 10. Advertising and Publicity. The Basics
Chapter 11. Search Engine Optimization
Chapter 12. Location, Location, Location Marketing
Chapter 13. Social Marketing. Facebook, Pinterest, Twitter, and Blogs Part IV: Expanding Beyond Your Website
Chapter 14. Selling on Amazon.com and eBay
Chapter 15. Moving to Specialty Marketplaces
Chapter 16. Managing and Growing Your Online Business Part V: Keeping Your Business Legal and Fiscally Responsible
Chapter 17. Keeping It All Legal
Chapter 18. Online Business Accounting Tools Part VI: The Part of Tens
Chapter 19. Ten Ways to Reach Mobile Shoppers
Chapter 20. Ten Ways to Develop a Platform Book Details - Paperback: 456 pages
- Publisher: For Dummies; 7th Edition (July 2013)
- Language: English
- ISBN-10: 1118607783
- ISBN-13: 978-1118607787
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