BookDL - 8 new Books

The Art of the Steal: How to Protect Yourself and Your Business from Fraud, America’s #1 Crime
Art of Client Service
American-Made: The Enduring Legacy of the WPA: When FDR Put the Nation to Work
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
Against the Gods: The Remarkable Story of Risk
Adland: Searching for the Meaning of Life on a Branded Planet
The Seven Habits of Highly Effective People
The 48 Laws of Power

The Art of the Steal: How to Protect Yourself and Your Business from Fraud, America’s #1 Crime

Posted: 27 Oct 2014 09:31 AM PDT

The world–famous former con artist and bestselling author of Catch Me if You Can now reveals the mind–boggling tricks of the scam trade–with advice that has made him one of America’s most sought–after fraud–prevention experts. “I had as much knowledge as any man alive concerning the mechanics of forgery, check swindling, counterfeiting, and other similar […]

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Art of Client Service

Posted: 27 Oct 2014 09:16 AM PDT

With brevity, levity, and clarity, Robert Solomon, a well-respected advertising executive, has written a definitive and practical resource for advertising and marketing account executives. Writers, planners, researchers, and production supervisors will benefit as well from his down-to-earth advice on the care and feeding of the advertising client. Account management is more art than science, requiring […]

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American-Made: The Enduring Legacy of the WPA: When FDR Put the Nation to Work

Posted: 27 Oct 2014 09:14 AM PDT

Seventy-five years after Franklin D. Roosevelt's New Deal, here for the first time is the remarkable story of one of its enduring cornerstones, the Works Progress Administration (WPA): its passionate believers, its furious critics, and its amazing accomplishments. The WPA is American history that could not be more current, from providing economic stimulus to renewing […]

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

Posted: 27 Oct 2014 09:01 AM PDT

Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that […]

This book was posted on BookDL. Download free at All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All.

Against the Gods: The Remarkable Story of Risk

Posted: 27 Oct 2014 08:55 AM PDT

A Business Week, New York Times Business, and USA Today Bestseller “Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism.” -The New York Times “An extraordinarily entertaining and informative book.” -The Wall Street Journal […]

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Adland: Searching for the Meaning of Life on a Branded Planet

Posted: 27 Oct 2014 08:37 AM PDT

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it's the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider's look at the astonishing transformation taking […]

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The Seven Habits of Highly Effective People

Posted: 27 Oct 2014 08:29 AM PDT

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional […]

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The 48 Laws of Power

Posted: 27 Oct 2014 08:21 AM PDT

Praise for The 48 Laws of Power: "It's the rules for suits . . . Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust." —New […]

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Programming Ebook Guide

Selasa, 28 Oktober 2014