| Xcode 4 Unleashed, 2nd Edition Posted: 28 Jul 2012 04:08 AM PDT 
Book Description In Xcode 4 Unleashed, renowned Mac/iOS developer Fritz Anderson shows how to use Apple's powerful new Xcode 4 integrated development environment to develop outstanding software with the least effort possible. Anderson demonstrates Xcode 4 by walking through the construction of three full applications: a command-line tool, an iOS app, and a Mac OS X application. These case-study projects offer practical insights and realistic best practices for efficiently utilizing Xcode 4 in day-to-day development. Next, he drills down to offer an even deeper understanding of Xcode 4's most powerful capabilities. Through practical examples, he shows experienced Apple developers how to move to Xcode 4's "browser" model from older document-based approaches. You'll also find thorough, up-to-the-minute coverage of key tasks ranging from builds and profiling to documentation. He concludes with a chapter-length roundup of "tips, traps, and features" for maximizing your productivity with Xcode 4—whether you're writing iOS apps or Mac applications, working solo, or as part of a large development team. Detailed information on how to… - Get started fast with Xcode 4 project workflow
- Master Xcode 4's new features and development paradigms
- Construct modern iOS and Mac user interfaces with Interface Builder
- Implement Model-View-Controller designs in iOS apps
- Use Storyboard to specify an iOS app's entire structure in one file
- Leverage Xcode's first-class unit testing and measurement tools
- Master the essentials of iOS provisioning
- Use Mac OS X bindings to simplify the link between data and screen
- Quickly localize Mac and iOS software for new languages and markets
- Package and share subprograms that can be integrated into any OS X application
- Use the Xcode Build System to move from source files to executable products
- Fully understand and optimize performance and resource usage
Table of Contents
Part I: First Steps
Chapter 1. Getting Xcode
Chapter 2. Kicking the Tires
Chapter 3. Simple Workflow and Passive Debugging
Chapter 4. Active Debugging
Chapter 5. Compilation
Chapter 6. Adding a Library Target
Chapter 7. Version Control Part II: The Life Cycle of an iOS Application
Chapter 8. Starting an iOS Application
Chapter 9. An iOS Application: Model
Chapter 10. An iOS Controller
Chapter 11. Building a New View
Chapter 12. Adding Table Cells
Chapter 13. Unit Testing
Chapter 14. Measurement and Analysis
Chapter 15. Storyboard
Chapter 16. Provisioning Part III: Xcode for Mac OS X
Chapter 17. Starting a Mac OS X Application
Chapter 18. Wiring a Mac Application with Bindings
Chapter 19. A Custom View for Mac OS X
Chapter 20. Localization and Autolayout
Chapter 21. Bundles and Packages
Chapter 22. Frameworks
Chapter 23. Property Lists Part IV: Xcode Tasks
Chapter 24. Xcode 4 for Xcode 3 Veterans
Chapter 25. Documentation in Xcode
Chapter 26. The Xcode Build System
Chapter 27. Instruments
Chapter 28. Snippets Part V: Appendixes
Appendix A. Objective-C
Appendix B. Some Build Variables
Appendix C. Project and Target Templates
Appendix D. Resources Book Details - Paperback: 768 pages
- Publisher: Sams; 2nd Edition (May 2012)
- Language: English
- ISBN-10: 0672333279
- ISBN-13: 978-0672333279
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| Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours, 2nd Edition Posted: 28 Jul 2012 04:01 AM PDT 
Book Description In just 24 sessions of one hour or less, you'll learn how to build state-of-the-art websites with Microsoft Expression Web 4 (Service Pack 2), HTML5, CSS3, and jQuery! Using this book's straightforward, step-by-step approach, you'll master the entire web development process, from concept through delivery. You'll learn how to plan, design, and construct sites that are easy to manage and update, work perfectly on every browser, and get noticed by every search engine! Each lesson builds on what you've already learned, giving you a strong real-world foundation for success, no matter what kind of site you're building! - Step-by-step instructions carefully walk you through the most common Expression Web 4 SP2 tasks.
- Quizzes and Exercises at the end of each chapter help you test your knowledge.
- By the Way, Did You Know?, and Watch Out! boxes offer advice and solutions.
Learn how to… - Make the most of the new features, updated interface, and advanced standards support in Expression Web 4 SP2
- Implement custom processes, toolbars, and workspaces for building sites faster
- Use the new SEO Checker to consistently optimize pages for search engines
- Write error-free code quickly with Code view and IntelliSense
- Rapidly format (or reformat) hundreds of pages with Dynamic Web Templates
- Use new jQuery UI widgets to create accordions, tabbed boxes, and interactive calendars
- Embed HTML5 video apps from YouTube or other sites
- Find and fix cross-browser inconsistencies with SP2's improved SuperPreview
- Test protected functionality or live sites that require login
- Use new publishing options to go live more quickly
Table of Contents
HOUR 1: Getting to Know Microsoft Expression Web 4 Service Pack 2
HOUR 2: Beginning at the End: A Walkthrough of the Finished Project
HOUR 3: A Website Is Really Just Text: Build One in 5 Minutes
HOUR 5: Getting Connected with (Hyper)Links: The Cornerstone of the World Wide Web
HOUR 6: Getting Visual, Part 1: Adding Images and Graphics
HOUR 7: Getting Visual, Part 2: Advanced Image Editing, Thumbnails, and Hotspots
HOUR 8: Cracking the Code: Working in Code View
HOUR 9: Getting Boxed In, Part 1: Using Tables for Tabular Content
HOUR 10: Bringing Style to Substance with Cascading Style Sheets
HOUR 11: Getting Boxed In, Part 2: Knee Deep in CSS
HOUR 12: Styling with Code: Fully Immersed in CSS
HOUR 13: Getting Visual, Part 3: Images as Design Elements with CSS
HOUR 14: Harnessing the Power of CSS Layouts
HOUR 15: Buttons, Buttons, Buttons
HOUR 16: Using Code Snippets
HOUR 17: Building a Functional Menu
HOUR 18: Dynamic Web Templates
HOUR 19: Getting Interactive with Forms
HOUR 20: Working with Flash and Other Embeddable Content
HOUR 21: Beyond the Basics, Part 1: PHP in Expression Web 4
HOUR 22: Test Twice, Publish Once: Professional Cross-Browser Testing with SuperPreview
HOUR 23: Beyond the Basics, Part 2: Get Noticed with the New Search Engine Optimization (SEO) Checker
HOUR 24: Publishing Your Website Book Details - Paperback: 464 pages
- Publisher: Sams; 2nd Edition (April 2012)
- Language: English
- ISBN-10: 0672335905
- ISBN-13: 978-0672335907
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| Sams Teach Yourself Windows Phone 7 Application Development in 24 Hours Posted: 28 Jul 2012 03:55 AM PDT 
Book Description Covers Windows Phone 7.5 In just 24 sessions of one hour or less, you'll learn how to develop mobile applications for Windows Phone 7! Using this book's straightforward, step-by-step approach, you'll learn the fundamentals of Windows Phone 7 app development, how to leverage Silverlight or the XNA Framework, and how to get your apps into the Windows Marketplace. One step at a time, you'll master new features ranging from the new sensors to using launchers and choosers. Each lesson builds on what you've already learned, helping you get the job done fast—and get it done right! - Step-by-step instructions carefully walk you through the most common Windows Phone 7 app development tasks.
- Quizzes and exercises at the end of each chapter help you test your knowledge.
- By the Way notes present interesting information related to the discussion.
- Did You Know? tips offer advice or show you easier ways to perform tasks.
- Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.
Learn how to… - Choose an application framework
- Use the sensors
- Develop touch-friendly apps
- Utilize push notifications
- Consume web data services
- Integrate with Windows Phone hubs
- Use the Bing Map control
- Get better performance out of your apps
- Work with data
- Localize your apps
- Use launchers and choosers
- Market and sell your apps
Table of Contents
Part I. Fundamentals
Hour 1. Introducing Windows Phone 7
Hour 2. Considerations for Desktop Developers
Hour 3. Choosing an Application Framework
Hour 4. Learning Silverlight Basics
Hour 5. Understanding Page-Based Navigation
Hour 6. Using the Sensors Part II: Developing Applications with Silverlight
Hour 7. Working with the GPS and the Bing Map Control
Hour 8. Developing Finger-Friendly Applications
Hour 9. Consuming Web Data Services
Hour 10. Working with REST, Syndication Feeds, and OData
Hour 11. Integrating with Windows Phone Hubs
Hour 12. Integrating with Microsoft Services
Hour 13. Performance and Debugging
Hour 14. Understanding Push Notification Services
Hour 15. Understanding Live Tiles and Toast Notifications
Hour 16. Working with Data Part III: Developing Games with the XNA Framework
Hour 17. Introduction to XNA Programming
Hour 18. Building a Simple Game
Hour 19. Adding Polish to Your Game Part IV: Diving Deeper
Hour 20. Internationalizing Your Application
Hour 21. Working with Phone Internals
Hour 22. Being a Good Mobile Citizen
Hour 23. Distributing Applications with the Marketplace
Hour 24. Marketing and Selling Your Application Book Details - Paperback: 416 pages
- Publisher: Sams (April 2012)
- Language: English
- ISBN-10: 0672335395
- ISBN-13: 978-0672335396
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| Create Your Own Blog, 2nd Edition Posted: 28 Jul 2012 03:52 AM PDT 
Book Description Build a great personal or business blog… absolutely no experience needed! Want a personal or business blog of your own? It's easy! In this simple guide, one of the world's most experienced bloggers walks you through every step of building your own WordPress blog, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast—with a professional-quality blog that meets your goals, whatever they are! Build great blogs like these, the easy way! Learn from a pro! Discover tips, tricks, and great solutions for: - Setting up your blog the right way—in just minutes!
- Writing blog entries people want to read
- Handling comments—even nasty ones!
- Creating a conversation and building a community
- Publicizing your blog
- Choosing the right free or low-cost blogging tools
- Avoiding beginner mistakes
- Earning cash from your blog!
You won't believe how easy it is to create your own blog… or how much fun! Table of Contents
Chapter 1. Beginning the Story: Blogging Then and Now
Chapter 2. Installing and Setting Up Your First Blog
Chapter 3. Creating Content for Your Blog
Chapter 4. Building a Community Around Your Blog
Chapter 5. Creating a Personal Blog with WordPress.com
Chapter 6. Creating a Business Blog
Chapter 7. Creating a Website
Chapter 8. Creating a Visual Artist's Portfolio Blog
Chapter 9. Blogging with Tumblr
Chapter 10. Creating a Multimedia Blog
Chapter 11. Making Money Through Your Blog Book Details - Paperback: 288 pages
- Publisher: Sams; 2nd Edition (May 2012)
- Language: English
- ISBN-10: 0672335972
- ISBN-13: 978-0672335976
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| Social Media and Public Relations Posted: 28 Jul 2012 03:47 AM PDT 
Book Description In Social Media and Public Relations, PR veteran Deirdre K. Breakenridge presents focused, actionable best practices for every PR pro, marketer, and strategist: the eight social media skills and mindsets most tightly linked to success right now. Drawing on her unsurpassed experience counseling Fortune 500 companies and other top organizations, Breakenridge shows exactly how to engage today's sophisticated, socialized customers. This concise, fast-paced book reveals how to integrate social media and PR with other key business functions. Breakenridge helps you: - Expand your strategic role: Become the go-to social expert
- Develop, coordinate, and curate content from all your sources
- Demolish silos and generate deep internal collaboration
- Systematically map your audiences' connections
- Listen and respond to customers accurately, transparently, and immediately
- Practice "reputation management on steroids"
- Don't just "tolerate" metrics: Drive them
- Avoid disaster: Build proactive crisis prevention plans that work
Foreword by David Armano, EVP of Global Innovation & Integration for Edelman Digital, and author of the Logic + Emotion blog "The desire to be strategic about social media and PR is no longer enough–these days you must first master the eight new PR practices laid out by Breakenridge. If you want to sit at the social media strategy table, then read this book. Better yet, make sure you share it!"
–Charlene Li, author of Open Leadership and Groundswell, Founder of Altimeter Group "Never before has a book explained how PR is evolving like Deirdre Breakenridge's Social Media and Public Relations: Eight New Practices for the PR Professional. The industry is in turmoil, as the digital era begins to settle and PR is looking for a home among marketing, content, and social media. Breakenridge breaks down eight areas to focus on for both career and business growth, including research, reputation, collaboration, and most importantly, measurement. It's a must-read for any PR practitioner, no matter level or expertise."
–Gini Dietrich, CEO of Arment Dietrich, Inc., founder of Spin Sucks Pro, author of Spin Sucks, and coauthor of Marketing in the Round "I believe that any organization with strong values can succeed in social, and the book Social Media and Public Relations explains how in thoughtful (and necessary) detail. Anyone who tells you social is easy has not done their homework, and understanding the wealth of information in this book will keep them from failing the final exam."
–George Faulkner, Social Brand Engagement Program, IBM Book Details - Paperback: 176 pages
- Publisher: FT Press (April 2012)
- Language: English
- ISBN-10: 0132983214
- ISBN-13: 978-0132983211
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| The Power of Communication Posted: 28 Jul 2012 03:44 AM PDT 
Book Description Communication is the absolutely indispensable leadership discipline. But too often leaders and professional communicators get mired in tactics and fail to influence public attitudes in the ways that would help them most. The Power of Communication is the solution. World-renowned leadership communication expert Helio Fred Garcia builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine in all forms of public communication–and achieve truly extraordinary results. Garcia demonstrates how to orient on audiences, recognize their most critical concerns, and successfully communicate on three levels: strategic, operational, and tactical. You'll learn how to take the initiative and control the agenda…respond to events with speed and focus…use the power of maneuver…prepare and plan…and put it all together, becoming a "habitually strategic" communicator. Communication has power, but, as with any powerful tool, it needs to be used effectively or it can cause significant self-inflicted harm. You'll learn specific, indispensable lessons of leaders communicating effectively, including Apple's Steve Jobs and the McDonald's board, as well as from catastrophic mistakes of business and political leaders who got it wrong, from BP's Tony Hayward to the HP board to FEMA. If you need to win hearts and minds, you need The Power of Communication–and you need it now. - Words matter: taking language seriously as a leadership discipline
Adapt language to changing circumstances and to the reactions they generate - Words aren't enough
Learn how what a leader says sets expectations, but what a leader does determines whether trust rises or falls - Take your audience seriously
Connect with your audiences as living, breathing entities - Speed, focus, and capturing the first mover advantage
Define your situation, motives, and actions–before someone else does - Saying it isn't enough
Master the bearing, physicality, and stagecraft of successful public leadership - Audiences, attention, and retention
Learn how hearts and minds work–and get them to work together for you "Helio Fred Garcia coached me a decade ago on the fundamentals of effective communication. I probably wasn't his best student, but I count what I learned from him as one of the most important contributions to my personal growth as an executive. The Power of Communication should be on the must-read list of any person who aspires to lead by capturing the hearts and minds of his or her stakeholders."
–Jeffrey Bleustein, Retired Chairman and CEO, Harley-Davidson, Inc. "The Power of Communication is an absolutely terrific book on how to communicate and lead in complex and shifting situations. Helio Fred Garcia has compiled a wealth of compelling examples to illustrate and support a cogent and immensely practical set of principles for leadership communication. The result is a compelling guide for leaders in business and government settings alike."
–Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School, and author of Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy "Helio Fred Garcia is known as one of the most engaging and effective professors at NYU. Readers of this book will learn why. Only Fred could weave together tales about Abbott and Costello, the Marine Corps, and Cicero into a must-read for anyone who hopes to connect with the American public."
–Louis Capozzi, Chairman, MSL Group (retired), and Adjunct Professor, New York University "Professor Garcia's book is great news for decision-makers, leaders, and professionals in the U.S. and any country in the world. The Power of Communication contains some very important global wisdom to save you in crisis in an omni-media age. The pity is that he can visit China only once a year, but that gives us all the more reason to celebrate the publication of this book, a very clear, concise, interesting, and powerful masterpiece."
–Professor Steven Guanpeng Dong, Ph.D., Chair and Director, Institute of Public Relations and Strategic Communications, Tsinghua University, Beijing; Vice President, China Public Relations Association; former Shorenstein Fellow on the Press, Politics, and Public Policy, Kennedy School of Government, Harvard University "The Power of Communication is story after story, insight after insight, lesson after lesson, inspiration after inspiration. Just when you think it's impossible to find another important illustration of a crucial communication or leadership principle, Fred gives you another chapter of powerful, sensible, often surprising and charming stories and lessons. Believe me, he is a persuasive orator in person and, as you'll read, on paper. Looking to build your powers of communication, to inspire trust and confidence, and to lead effectively? You hold in your hand the key ingredient to a happier, more successful, and influential professional life. Start reading."
–James E. Lukaszewski, ABC, APR, Fellow PRSA, President, The Lukaszewski Group Division, Risdall Public Relations Book Details - Hardcover: 336 pages
- Publisher: FT Press (April 2012)
- Language: English
- ISBN-10: 013288884X
- ISBN-13: 978-0132888844
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