Wow! eBook: Xcode 4 Unleashed, 2nd Edition - 6 new eBooks |  |
- Xcode 4 Unleashed, 2nd Edition
- Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours, 2nd Edition
- Sams Teach Yourself Windows Phone 7 Application Development in 24 Hours
- Create Your Own Blog, 2nd Edition
- Social Media and Public Relations
- The Power of Communication
| Xcode 4 Unleashed, 2nd Edition Posted: 28 Jul 2012 04:08 AM PDT Book DescriptionIn Xcode 4 Unleashed, renowned Mac/iOS developer Fritz Anderson shows how to use Apple's powerful new Xcode 4 integrated development environment to develop outstanding software with the least effort possible. Anderson demonstrates Xcode 4 by walking through the construction of three full applications: a command-line tool, an iOS app, and a Mac OS X application. These case-study projects offer practical insights and realistic best practices for efficiently utilizing Xcode 4 in day-to-day development. Next, he drills down to offer an even deeper understanding of Xcode 4's most powerful capabilities. Through practical examples, he shows experienced Apple developers how to move to Xcode 4's "browser" model from older document-based approaches. You'll also find thorough, up-to-the-minute coverage of key tasks ranging from builds and profiling to documentation. He concludes with a chapter-length roundup of "tips, traps, and features" for maximizing your productivity with Xcode 4—whether you're writing iOS apps or Mac applications, working solo, or as part of a large development team. Detailed information on how to…
Table of Contents Part II: The Life Cycle of an iOS Application Part III: Xcode for Mac OS X Part IV: Xcode Tasks Part V: Appendixes Book Details
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| Sams Teach Yourself Microsoft Expression Web 4 in 24 Hours, 2nd Edition Posted: 28 Jul 2012 04:01 AM PDT Book DescriptionIn just 24 sessions of one hour or less, you'll learn how to build state-of-the-art websites with Microsoft Expression Web 4 (Service Pack 2), HTML5, CSS3, and jQuery! Using this book's straightforward, step-by-step approach, you'll master the entire web development process, from concept through delivery. You'll learn how to plan, design, and construct sites that are easy to manage and update, work perfectly on every browser, and get noticed by every search engine! Each lesson builds on what you've already learned, giving you a strong real-world foundation for success, no matter what kind of site you're building!
Learn how to…
Table of Contents Book Details
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| Sams Teach Yourself Windows Phone 7 Application Development in 24 Hours Posted: 28 Jul 2012 03:55 AM PDT Book DescriptionCovers Windows Phone 7.5 In just 24 sessions of one hour or less, you'll learn how to develop mobile applications for Windows Phone 7! Using this book's straightforward, step-by-step approach, you'll learn the fundamentals of Windows Phone 7 app development, how to leverage Silverlight or the XNA Framework, and how to get your apps into the Windows Marketplace. One step at a time, you'll master new features ranging from the new sensors to using launchers and choosers. Each lesson builds on what you've already learned, helping you get the job done fast—and get it done right!
Learn how to…
Table of Contents Part II: Developing Applications with Silverlight Part III: Developing Games with the XNA Framework Part IV: Diving Deeper Book Details
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| Create Your Own Blog, 2nd Edition Posted: 28 Jul 2012 03:52 AM PDT Book DescriptionBuild a great personal or business blog… absolutely no experience needed! Want a personal or business blog of your own? It's easy! In this simple guide, one of the world's most experienced bloggers walks you through every step of building your own WordPress blog, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast—with a professional-quality blog that meets your goals, whatever they are! Build great blogs like these, the easy way!
Learn from a pro! Discover tips, tricks, and great solutions for:
You won't believe how easy it is to create your own blog… or how much fun! Table of Contents Book Details
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| Social Media and Public Relations Posted: 28 Jul 2012 03:47 AM PDT Book DescriptionIn Social Media and Public Relations, PR veteran Deirdre K. Breakenridge presents focused, actionable best practices for every PR pro, marketer, and strategist: the eight social media skills and mindsets most tightly linked to success right now. Drawing on her unsurpassed experience counseling Fortune 500 companies and other top organizations, Breakenridge shows exactly how to engage today's sophisticated, socialized customers. This concise, fast-paced book reveals how to integrate social media and PR with other key business functions. Breakenridge helps you:
Foreword by David Armano, EVP of Global Innovation & Integration for Edelman Digital, and author of the Logic + Emotion blog "The desire to be strategic about social media and PR is no longer enough–these days you must first master the eight new PR practices laid out by Breakenridge. If you want to sit at the social media strategy table, then read this book. Better yet, make sure you share it!" "Never before has a book explained how PR is evolving like Deirdre Breakenridge's Social Media and Public Relations: Eight New Practices for the PR Professional. The industry is in turmoil, as the digital era begins to settle and PR is looking for a home among marketing, content, and social media. Breakenridge breaks down eight areas to focus on for both career and business growth, including research, reputation, collaboration, and most importantly, measurement. It's a must-read for any PR practitioner, no matter level or expertise." "I believe that any organization with strong values can succeed in social, and the book Social Media and Public Relations explains how in thoughtful (and necessary) detail. Anyone who tells you social is easy has not done their homework, and understanding the wealth of information in this book will keep them from failing the final exam." Book Details
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| Posted: 28 Jul 2012 03:44 AM PDT Book DescriptionCommunication is the absolutely indispensable leadership discipline. But too often leaders and professional communicators get mired in tactics and fail to influence public attitudes in the ways that would help them most. The Power of Communication is the solution. World-renowned leadership communication expert Helio Fred Garcia builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine in all forms of public communication–and achieve truly extraordinary results. Garcia demonstrates how to orient on audiences, recognize their most critical concerns, and successfully communicate on three levels: strategic, operational, and tactical. You'll learn how to take the initiative and control the agenda…respond to events with speed and focus…use the power of maneuver…prepare and plan…and put it all together, becoming a "habitually strategic" communicator. Communication has power, but, as with any powerful tool, it needs to be used effectively or it can cause significant self-inflicted harm. You'll learn specific, indispensable lessons of leaders communicating effectively, including Apple's Steve Jobs and the McDonald's board, as well as from catastrophic mistakes of business and political leaders who got it wrong, from BP's Tony Hayward to the HP board to FEMA. If you need to win hearts and minds, you need The Power of Communication–and you need it now.
"Helio Fred Garcia coached me a decade ago on the fundamentals of effective communication. I probably wasn't his best student, but I count what I learned from him as one of the most important contributions to my personal growth as an executive. The Power of Communication should be on the must-read list of any person who aspires to lead by capturing the hearts and minds of his or her stakeholders." "The Power of Communication is an absolutely terrific book on how to communicate and lead in complex and shifting situations. Helio Fred Garcia has compiled a wealth of compelling examples to illustrate and support a cogent and immensely practical set of principles for leadership communication. The result is a compelling guide for leaders in business and government settings alike." "Helio Fred Garcia is known as one of the most engaging and effective professors at NYU. Readers of this book will learn why. Only Fred could weave together tales about Abbott and Costello, the Marine Corps, and Cicero into a must-read for anyone who hopes to connect with the American public." "Professor Garcia's book is great news for decision-makers, leaders, and professionals in the U.S. and any country in the world. The Power of Communication contains some very important global wisdom to save you in crisis in an omni-media age. The pity is that he can visit China only once a year, but that gives us all the more reason to celebrate the publication of this book, a very clear, concise, interesting, and powerful masterpiece." "The Power of Communication is story after story, insight after insight, lesson after lesson, inspiration after inspiration. Just when you think it's impossible to find another important illustration of a crucial communication or leadership principle, Fred gives you another chapter of powerful, sensible, often surprising and charming stories and lessons. Believe me, he is a persuasive orator in person and, as you'll read, on paper. Looking to build your powers of communication, to inspire trust and confidence, and to lead effectively? You hold in your hand the key ingredient to a happier, more successful, and influential professional life. Start reading." Book Details
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