5 new posts

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• Sams Teach Yourself Mint.com in 10 Minutes
• No Bullshit Social Media
• Internet Marketing Start to Finish
• Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz
• The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Sams Teach Yourself Mint.com in 10 Minutes Posted: 29 Sep 2011 09:09 AM PDT Book Description Sams Teach Yourself Mint.com in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn how to use Mint.com's free tools to simplify your finances, take control of your money, get better deals, and build lifelong financial security! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to… Create your Mint.com account, and get started fast Consolidate all your checking, credit card, loan, and investment accounts on one easy web page Discover your total net worth right now Avoid financial "information overload"—but get all the details you want, when you need them Find better deals on loans, credit cards, checking accounts, and other financial services Easily create a personal budget and monitor your progress in following it Track your outstanding student loans, car loans, and mortgages Monitor all your investments, from stocks to retirement and college savings accounts—even art and antiques Get instant alerts about events affecting your finances Keep your financial information safe and secure Access your Mint.com pages from your smartphone or tablet Book Details Paperback: 216 pages Publisher: Sams (August 2011) Language: English ISBN-10: 0672335662 ISBN-13: 978-0672335662 Note: There is a file embedded within this post, please visit this post to download the file. Related Posts Your Money: The Missing Manual (16-03-2010) Teach Yourself Perl in 21 Days, 2nd Edition (16-05-2009) Teach Yourself Cgi Programming With Perl in a Week (16-05-2009) Sams Teach Yourself YouTube in 10 Minutes (08-09-2009) Sams Teach Yourself WordPress in 10 Minutes (30-03-2010) Sams Teach Yourself Wikipedia in 10 Minutes (21-10-2009) Sams Teach Yourself Web Publishing with HTML and CSS in One Hour a Day: Includes New HTML5 Coverage, 6th Edition (14-10-2010) Sams Teach Yourself Visual C# 2010 in 24 Hours (09-10-2010) Sams Teach Yourself the Twitter API in 24 Hours (23-07-2011) Sams Teach Yourself SQL in 24 Hours, 5th Edition (24-05-2011)

No Bullshit Social Media Posted: 29 Sep 2011 09:07 AM PDT Book Description The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media–or treating it as if it's a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads–and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And…wait for it…here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money. Book Details Hardcover: 272 pages Publisher: Que (August 2011) Language: English ISBN-10: 0789748010 ISBN-13: 978-0789748010 Note: There is a file embedded within this post, please visit this post to download the file. Related Posts YouTube for Business: Online Video Marketing for Any Business, 2nd Edition (29-01-2011) The Ultimate Web Marketing Guide (18-01-2011) The Social Media Marketing Book (20-11-2009) The New How: Building Business Solutions Through Collaborative Strategy (28-01-2010) The New Community Rules: Marketing on the Social Web (24-07-2009) The Facebook Marketing Book (20-01-2011) The Business of iPhone App Development: Making and Marketing Apps that Succeed (25-03-2010) The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, 2nd Edition (31-03-2011) Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (09-03-2011) Real-Time Marketing & PR (17-09-2011)

Internet Marketing Start to Finish Posted: 29 Sep 2011 09:03 AM PDT Book Description This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show you how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an “online sales engine” to track every customer relationship from the very outset – and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show you how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. You’ll learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer you new solutions to challenges discussed in no other book – including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace. Table of Contents Part I: BUILDING A FORMULA FOR SUCCESS Chapter 1: Why Online Sales Matter Chapter 2: What an Online Sales Engine Can Do Chapter 3: Building a Metrics-driven Practice Chapter 4: Breaking Down Silos to Get the Metrics You Need Part II: BUILDING THE ENGINE Chapter 5: The Audience Is Listening (What Will You Say?) Chapter 6: Putting It All Together and Selling Online Chapter 7: Making Websites that Work Chapter 8: It’s All about Visibility Part III: RUNNING THE ENGINE Chapter 9: Running the Feedback Loop Chapter 10: Special Considerations for International Organizations Appendix A: Detailed Audience Checklist Book Details Paperback: 350 pages Publisher: Que (August 2011) Language: English ISBN-10: 0789747898 ISBN-13: 978-0789747891 Note: There is a file embedded within this post, please visit this post to download the file. Related Posts The Ultimate Web Marketing Guide (18-01-2011) The Social Media Marketing Book (20-11-2009) The New Community Rules: Marketing on the Social Web (24-07-2009) The Facebook Marketing Book (20-01-2011) Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (09-03-2011) PHP 5 Social Networking (06-11-2010) It's Your World, So Change It: Using the Power of the Internet to Create Social Change (27-07-2010) Internet Marketing: An Hour a Day (16-09-2011) Friends with Benefits: A Social Media Marketing Handbook (01-02-2010) Facebook Marketing: Designing Your Next Marketing Campaign, 2nd Edition (23-06-2010)

Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz Posted: 29 Sep 2011 09:00 AM PDT Book Description "Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." –Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content — now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits…and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget! You'll Learn How To: Discover and leverage useful, valuable, actionable content you didn't know you had Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing Create more visibility, traffic, and awareness for your website and brand Link content more tightly with prospecting and sales initiatives Syndicate and aggregate content to extend its reach Make your content easier to find on the Web—simply and inexpensively Adapt your strongest content into high-performing online press releases Encourage viral marketing, pass-along readership and word-of-mouth buzz Measure your performance against the 3 O's: outputs, outcomes, and objectives Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more Book Details Paperback: 240 pages Publisher: Que (August 2011) Language: English ISBN-10: 0789741083 ISBN-13: 978-0789741080 Note: There is a file embedded within this post, please visit this post to download the file. Related Posts Real-Time Marketing & PR (17-09-2011) YouTube for Business: Online Video Marketing for Any Business, 2nd Edition (29-01-2011) The Ultimate Web Marketing Guide (18-01-2011) The Social Media Marketing Book (20-11-2009) The New How: Building Business Solutions Through Collaborative Strategy (28-01-2010) The New Community Rules: Marketing on the Social Web (24-07-2009) The Facebook Marketing Book (20-01-2011) The Business of iPhone App Development: Making and Marketing Apps that Succeed (25-03-2010) The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed, 2nd Edition (31-03-2011) Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (09-03-2011)

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World Posted: 29 Sep 2011 08:56 AM PDT Book Description Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat's billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget! From the Back Cover Today you can build powerful, enduring brands at amazingly low cost – without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise! All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat's billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to uncover, communicate, and evolve your ideal brand position…embed branding in organizational culture…collaborate with your brand community…avoid costly mistakes…and much more.  This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget! Sidestep the clutter, cost, and ineffectiveness of traditional advertising Identify "points of difference" your customers will really value Develop brand positioning that "feels" true because it is true Dramatically reduce the cost of brand research Build your brand by guiding, influencing, and being — not telling Quickly prototype your brand position, and apply what you learn Empower the brand advocates who know and love you best Communicate brand positioning with low-cost social and web tools Adapt classic positioning techniques for today's new world Consistently focus first on low-cost, high-value strategies Evolve your brand for changing markets, customers, products, and services Book Details Paperback: 300 pages Publisher: Que (August 2011) Language: English ISBN-10: 0789748029 ISBN-13: 978-0789748027 Note: There is a file embedded within this post, please visit this post to download the file. Related Posts Web 2.0 and Social Networking for the Enterprise (14-10-2009) The Twitter Book (01-08-2009) The Social Media Marketing Book (20-11-2009) The New Community Rules: Marketing on the Social Web (24-07-2009) The Facebook Marketing Book (20-01-2011) The Facebook Era (02-01-2010) Social Networking Spaces: From Facebook to Twitter and Everything In Between (25-03-2010) Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (09-03-2011) Sams Teach Yourself the Twitter API in 24 Hours (23-07-2011) Sams Teach Yourself Gmail in 10 Minutes (09-10-2010)

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