6 new posts |  |
- SQL in a Nutshell, 3rd Edition
- Perl for Oracle DBAs
- Web 2.0: A Strategy Guide
- Hack This
- Content Marketing
- Zero to 100,000
| SQL in a Nutshell, 3rd Edition Posted: 20 Feb 2012 08:38 AM PST Book DescriptionFor programmers, analysts, and database administrators, SQL in a Nutshell is the essential reference for the SQL language used in today’s most popular database products. This new edition clearly documents every SQL command according to the latest ANSI standard, and details how those commands are implemented in Microsoft SQL Server 2008, Oracle 11g, and the MySQL 5.1 and PostgreSQL 8.3 open source database products. You’ll also get a concise overview of the Relational Database Management System (RDBMS) model, and a clear-cut explanation of foundational RDBMS concepts — all packed into a succinct, comprehensive, and easy-to-use format. This book provides:
Beginning where vendor documentation ends, SQL in a Nutshell distills the experiences of professional database administrators and developers who have used SQL variants to support complex enterprise applications. Whether SQL is new to you, or you’ve been using SQL since its earliest days, you’ll get lots of new tips and techniques in this book. Table of Contents Book Details
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| Posted: 20 Feb 2012 08:38 AM PST Book DescriptionPerl is a very powerful tool for Oracle database administrators, but too few DBAs realize how helpful Perl can be in managing, monitoring, and tuning Oracle databases. Whether you’re responsible for Oracle9i, Oracle8i, or earlier databases, you’ll find Perl an invaluable addition to your database administration arsenal. You don’t need to be a Perl expert to use the excellent applications and scripts described in Perl for Oracle DBAs. The book explains what you need to know about Perl, provides a wealth of ready-to-use scripts developed especially for Oracle DBAs, and suggests many resources for further exploration. The book covers:
The book also explains how Oracle DBAs and developers can extend the toolkit and solve their own database administration problems using Perl. Table of Contents Part II: Extending Perl Part III: The Perl DBA Toolkit Part IV: Appendixes Book Details
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| Posted: 20 Feb 2012 08:37 AM PST Book DescriptionWeb 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve your company’s bottom line. Whether you’re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today’s Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned “word of mouth” becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:
Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you’re executing business strategy and want to know how the Web is changing business, this book is for you. Table of Contents Book Details
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| Posted: 20 Feb 2012 08:08 AM PST Book DescriptionJoin today's new revolution in creativity and community: hackerspaces. Stop letting other people build everything for you: Do it yourself. Explore, grab the tools, get hands-on, get dirty…and create things you never imagined you could. Hack This is your glorious, full-color passport to the world of hackerspaces: your invitation to share knowledge, master tools, work together, build amazing stuff–and have a flat-out blast doing it. Twin Cities Maker co-founder John Baichtal explains it all: what hackerspaces are, how they work, who runs them, what they're building—and how you can join (or start!) one. Next, he walks you through 24 of today's best hackerspace projects…everything from robotic grilled-cheese sandwich-makers to devices that make music with zaps of electricity. Every project's packed with color photos, explanations, lists of resources and tools, and instructions for getting started on your own similar project so you can DIY! JUST SOME OF THE PROJECTS YOU'LL LEARN ABOUT INCLUDE…
JOHN BAICHTAL is a founding member of Twin Cities Maker, a hackerspace organization that has been collaborating for almost two years. Based in Minneapolis-St. Paul, Minnesota, Twin ities Maker has its own rented warehouse complete with a welding station, woodshop, classroom, and ham radio transmitter. Baichtal has written dozens of articles, including pieces for AKE, the D&D publication Kobold Quarterly, and 2600: The Hacker Quarterly. He has contributed to Wired.com's GeekDad blog for four years and blogged at Make: Online for two, publishing more than 1,500 posts during that time. He is now writing a book about Lego. Book Details
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| Posted: 20 Feb 2012 08:07 AM PST Book DescriptionIf you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you’ll need. Lieb guides you through planning what you’ll say online, how and where you’ll say it, how often you’ll communicate, and how you’ll measure your effectiveness. She offers practical guidance for “listening” to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You’ll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don’t run out of things to say making your content “findable” promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media? Table of Contents Book Details
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| Posted: 20 Feb 2012 08:07 AM PST Book Description"I work in digital media publishing, yet I've struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media." "A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can't recommend it enough." "Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the 'real world' of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done!" "From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful." "Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton." YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We're talking about people who buy your stuff, and then tell their friends how incredibly great you are—without being paid to do it. People who follow your every move, look to you for guidance, and can't wait to hear what you're up to next. Your 100,000 people. Your two football stadiums full of cheering fans. They're out there, looking for you. Here's your easy, low-cost social media plan for finding them…connecting with them…giving them what they want—so they can make you stunningly, incredibly successful! 10 STEPS TO YOUR 100,000 1. Listen first, engage second Book Details
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