Kamis, 05 Juli 2012

Wow! eBook: Mobilizing Web Sites: Develop and Design - 5 new eBooks


Wow! eBook: Mobilizing Web Sites: Develop and Design - 5 new eBooks

Link to Wow! eBook - Blog

Mobilizing Web Sites: Develop and Design

Posted: 05 Jul 2012 09:27 AM PDT

Mobilizing Web Sites: Develop and Design

Book Description

Everyone has been talking about the in recent years, and more of us are browsing the on smartphones and similar devices than ever before. But most of what we are viewing has not yet been updated for presentation. How can designers bring more of the up to speed with the capabilities of today’s mobile devices?

In Mobilizing Sites: Develop and , author and designer Kristofer Layon addresses that elephant in the room –the many existing sites that we manage on a day-to-day basis– and walks through techniques that designers can use to make these legacy sites better-suited for mobile viewing. By focusing on content strategy and the mobile experience, designers can use , , and to mobile presentations of legacy, standards-based sites. The techniques of gradual mobile improvement are all that a designer needs to help the existing be more mobile.

Table of Contents
1. Mobilizing User Experience Design
2. Mobilizing Layout
3. Mobilizing Navigation
4. Mobilizing Images
5. Mobilizing Text
6. Mobilizing Forms
7. Mobilizing
8. Mobilizing Content Strategy
9. Other Ways to Mobilize: Mobile
10. Other Ways to Mobilize: Device Detection and Includes

Book Details

  • Paperback: 192 pages
  • Publisher: Peachpit Press (December 2011)
  • Language: English
  • ISBN-10: 0321793811
  • ISBN-13: 978-0321793812
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iOS 5 Core Frameworks: Develop and Design

Posted: 05 Jul 2012 09:19 AM PDT

iOS 5 Core Frameworks: Develop and Design

Book Description

Apple has made it easy to get started developing for out of the box. To access the true power of , however, you need to go beyond these simple tools and APIs. Experienced app developer Shawn Welch teaches you how to tap into the true potential of by incorporating some of the most powerful technologies it has to offer.

Using and , you’ll learn how to store information locally and sync seamlessly across multiple devices and platforms. Leverage 5′s new APIs, which provide painless and support using the new Accounts framework. Use Location Services to incorporate new 5 features, such as reverse geolocation lookup and region notifications. Incorporate rich into  your using Graphics, , , Video, and post-processing photo filters and through Core Image. Finally, explore Newsstand, which lets you create your own periodical content and push new content to devices, even when the app is not running.

Table of Contents
1. iOS Frameworks

Part I: Your Data and the
2.
3.

Part II. Location and Account Services
4. Core Location and Map Kit
5. System Accounts and Native APIs

Part III. Graphics, Images, and
6. Core Graphics
7. Core Image
8. Core Animation

Part IV. Multimedia: and Video
9. Core Audio
10. AV Foundation

Part V. iOS 5 Newsstand
11. Newsstand Kit

Book Details

  • Paperback: 320 pages
  • Publisher: Peachpit Press (December 2011)
  • Language: English
  • ISBN-10: 0321803507
  • ISBN-13: 978-0321803504
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The PayPal Official Insider Guide to Selling with Social Media

Posted: 05 Jul 2012 09:14 AM PDT

The PayPal Official Insider Guide to Selling with Social Media

Book Description

This book demonstrates to sellers that media is the ideal focus and is the best tool to grow profits in today’s marketplace. Key media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with .

This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on media. Sellers will see apply PayPal via custom , buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular on posts, blogs, tweets, podcasts, videos, group-sites, and more.

This book provides a PayPal playbook to help casual sellers and established owners use social media to build better ongoing customer relationships and more profits .

Table of Contents
Part I: Understanding PayPal for Social Media
1. Learning How PayPal Works
2. Charting the Social Commerce Landscape
3. Choosing PayPal for Social Media

Part II: Choosing Social Media Presence
4. Mapping the Social Media Landscape and Key Websites
5. Planning Your Social Media Brand Presence

Part III: A Social Media Sales Playbook
6. Connecting with Social Media Customers
7. Transforming Social Relationships into Customers
8. Creating Content for Social Media
9. Sharing with Rich Media

Part IV: Monetizing Social media with Paypal
10. Using Promotions to Generate More Sales
11. Evaluating Your Social Media Success
12. Integrating PayPal with Websites
13. Customizing Payment Options with PayPal
14. Securing Your Transactions
15. Using PayPal Tools for Non-Profits
16. 10 Ways to Profit Through Social Media

Book Details

  • Paperback: 216 pages
  • Publisher: Peachpit Press (December 2011)
  • Language: English
  • ISBN-10: 0321804805
  • ISBN-13: 978-0321804808
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Presentation Zen, 2nd Edition

Posted: 05 Jul 2012 09:11 AM PDT

Presentation Zen, 2nd Edition

Book Description

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently and deliver successful presentations.

In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in , technology, , or education–this book will show them take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience.

Staying true to the mission of the first), Garr combines solid principles of with the tenets of Zen simplicity to help readers along the path to simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.

Table of Contents
Introduction
1. Presenting in Today's World

Preparation
2. Creativity, Limitations, and Constraints
3. Planning Analog
4. Crafting the Story

Design
5. Simplicity: Why It Matters
6. Presentation Design: Principles and Techniques
7. Sample Visuals: Images & Text

Delivery
8. The Art of Being Completely Present
9. Connecting with an Audience
10. The Need for Engagement

Next Step
11. The Journey Begins

Photo Credits

Book Details

  • Paperback: 312 pages
  • Publisher: New Riders Press; 2nd Edition (December 2011)
  • Language: English
  • ISBN-10: 0321811984
  • ISBN-13: 978-0321811981
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XML: Visual QuickStart Guide, 2nd Edition

Posted: 05 Jul 2012 08:11 AM PDT

XML: Visual QuickStart Guide, 2nd Edition

Book Description

What is ? , or eXtensible Markup Language, is a specification for storing information. It is also a specification for describing the structure of that information. And while is a markup language (just like ), has no tags of its own. It allows the person writing the to create whatever tags they need. The only condition is that these newly created tags adhere to the rules of the specification.

In the seven years since the first edition of "XML: " was published, XML has taken its place next to as a foundational language on the . XML has become a very popular method for storing data and the most popular method for transmitting data between all sorts of systems and applications. The reason being, where HTML was designed to display information, XML was designed to manage it.

This book begins by showing you the basics of the XML language. Then, by building on that knowledge, additional and supporting languages and systems will be discussed. To get the most out of this book, you should be somewhat familiar with HTML, although you don't need to be an expert coder by any stretch. No other previous knowledge is required.

"XML: , 2nd Edition" is divided into seven parts. Each part contains one or more chapters with step-by-step instructions that explain how to perform XML-related tasks. Wherever possible, examples of the concepts being discussed are displayed, and the parts of the examples on which to focus are highlighted.

The order of the book is intentionally designed to be an introduction to the fundamentals of XML, followed by discussions of related XML technologies.

  • In Part 1 of the book, you will learn how to create an XML document. It's relatively straightforward, and even more so if you know a little HTML.
  • Part 2 focuses on , which is a set of languages designed to transform an XML document into something else: an HTML file, a PDF document, or another XML document. Remember, XML is designed to store and transport data, not display it.
  • Parts 3 and 4 of the book discuss DTD and XML Schema, languages designed to define the structure of an XML document. In conjunction with XML Namespaces (Part 5), you can guarantee that XML documents conform to a pre-defined structure, whether created by you or by someone else.
  • Part 6, Developments and Trends, details some of the up-and-coming XML-related languages, as well as a few new versions of existing languages.
  • Finally, Part 7 identifies some well-known uses of XML in the world today; some of which you may be surprised to learn.

Table of Contents
Part I: XML
Chapter 1. Writing XML

Part II:
Chapter 2.
Chapter 3. Patterns and Expressions
Chapter 4. Functions
Chapter 5. XSL-FO

Part III DTD
Chapter 6. Creating a DTD
Chapter 7. Entities and Notations in DTDs
Chapter 8. Validation and Using DTDs

Part IV: XML Schema
Chapter 9. XML Schema Basics
Chapter 10. Defining Simple Types
Chapter 11. Defining Complex Types

Part V: Namespaces
Chapter 12. XML Namespaces
Chapter 13. Using XML Namespaces

Part VI: Recent W3 Recommendations
Chapter 14. 2.0
Chapter 15. XPath 2.0
Chapter 16. XQuery 1.0

Part VII XML in Practice
Chapter 17. , , SOAP and More

Book Details

  • Paperback: 288 pages
  • Publisher: Peachpit Press; 2nd Edition (December 2008)
  • Language: English
  • ISBN-10: 0321559673
  • ISBN-13: 978-0321559678
Note: There is a file embedded within this post, please visit this post to download the file.

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