| Data Mining: Concepts, Models, Methods, and Algorithms, 2nd Edition Posted: 07 Nov 2011 11:29 AM PST 
Book Description This book reviews state-of-the-art methodologies and techniques for analyzing enormous quantities of raw data in high-dimensional data spaces, to extract new information for decision making. The goal of this book is to provide a single introductory source, organized in a systematic way, in which we could direct the readers in analysis of large data sets, through the explanation of basic concepts, models and methodologies developed in recent decades. Review
"…a very readable and up-to-date introduction to data mining…" (Quality & Reliability Engineering International, Vol. 21 (4) June 2005)”…suitable for a graduate level course in data mining…I enjoyed reading this book and recommend it highly.” (Journal of Statistical Computation & Simulation, April 2004) "…clear and well understandable…recommended as basic guidance…practitioners will profit from the author’s long experience…” (Zentralblatt Math, Vol. 1027, 2004) "…reviews state-of-the-art techniques for analyzing enormous quantities of raw data…" (Quarterly of Applied Mathematics, Vol. LXI, No. 3, September 2003) “…this is a comprehensive textbook that describes the process and methodologies of data mining in an unbiased manner…serves as an excellent starting point for anyone wishing to learn about data mining." (Journal of Proteome Research, May/ June 2003) “…a valuable book…. I truly enjoyed reading the book and I am glad to recommend it to anyone working in this fascinating field.” (IIE Transactions) “…detailed, well illustrated, and easy to understand…comprehensive…a good book…” (Mathematical Reviews 2003h) “…this is probably the first data-mining book that I would select from my bookshelf as reading material for a statistician…” (Technometrics, Vol. 45, No. 3, August 2003) From the Back Cover
Now updated—the systematic introductory guide to modern analysis of large data setsAs data sets continue to grow in size and complexity, there has been an inevitable move towards indirect, automatic, and intelligent data analysis in which the analyst works via more complex and sophisticated software tools. This book reviews state-of-the-art methodologies and techniques for analyzing enormous quantities of raw data in high-dimensional data spaces to extract new information for decision-making. This Second Edition of Data Mining: Concepts, Models, Methods, and Algorithms discusses data mining principles and then describes representative state-of-the-art methods and algorithms originating from different disciplines such as statistics, machine learning, neural networks, fuzzy logic, and evolutionary computation. Detailed algorithms are provided with necessary explanations and illustrative examples, and questions and exercises for practice at the end of each chapter. This new edition features the following new techniques/methodologies: - Support Vector Machines (SVM)—developed based on statistical learning theory, they have a large potential for applications in predictive data mining
- Kohonen Maps (Self-Organizing Maps – SOM)—one of very applicative neural-networks-based methodologies for descriptive data mining and multi-dimensional data visualizations
- DBSCAN, BIRCH, and distributed DBSCAN clustering algorithms—representatives of an important class of density-based clustering methodologies
- Bayesian Networks (BN) methodology often used for causality modeling
- Algorithms for measuring Betweeness and Centrality parameters in graphs, important for applications in mining large social networks
- CART algorithm and Gini index in building decision trees
- Bagging & Boosting approaches to ensemble-learning methodologies, with details of AdaBoost algorithm
- Relief algorithm, one of the core feature selection algorithms inspired by instance-based learning
- PageRank algorithm for mining and authority ranking of web pages
- Latent Semantic Analysis (LSA) for text mining and measuring semantic similarities between text-based documents
- New sections on temporal, spatial, web, text, parallel, and distributed data mining
- More emphasis on business, privacy, security, and legal aspects of data mining technology
This text offers guidance on how and when to use a particular software tool (with the companion data sets) from among the hundreds offered when faced with a data set to mine. This allows analysts to create and perform their own data mining experiments using their knowledge of the methodologies and techniques provided. The book emphasizes the selection of appropriate methodologies and data analysis software, as well as parameter tuning. These critically important, qualitative decisions can only be made with the deeper understanding of parameter meaning and its role in the technique that is offered here. This volume is primarily intended as a data-mining textbook for computer science, computer engineering, and computer information systems majors at the graduate level. Senior students at the undergraduate level and with the appropriate background can also successfully comprehend all topics presented here. Book Details - Hardcover: 552 pages
- Publisher: Wiley-IEEE Press; 2nd Edition (August 2011)
- Language: English
- ISBN-10: 0470890452
- ISBN-13: 978-0470890455
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| Facebook Marketing All-in-One For Dummies Posted: 07 Nov 2011 08:54 AM PST 
Book Description A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. - Successful marketing campaigns today require effective use of social media, especially Facebook
- This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign
- Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them
Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies. From the Back Cover
Corporation or mom-and-pop shop, your business can grow with Facebook marketing! Facebook’s platform can turn a business into a living, breathing, one-to-one online marketing machine, so what are you waiting for? These 9 minibooks are a crash course in marketing your business via the most popular social networking site ever. Learn how it works, how to get started, dozens of ideas and techniques, and the signposts of success. - Packed with potential — see how one-to-one customer engagement, relationship development, and a new opportunity for customer service can help your business grow
- Creating your Page — get started on the right foot with the perfect category and fit for your business
- Stitching things together — link to Twitter, import your blog, and attach photos, videos, and events to your Page
- Don’t forget the fun — learn how to keep your posts brief, upbeat, and useful; Facebook is about fun
- Learn to be Liked — explore ways to build visibility, engage your visitors, create incentives for return visits, and get them to click that Like button
- It pays to advertise — get the scoop on creating effective Facebook ads
- Is it working? — measure key elements and analyze to see how your marketing is doing
Open the book and find: - The basics about Pages and how to set one up
- What should go into your marketing plan
- Tips for keeping content fresh and appealing
- Great ways to engage your community
- How to expand your existing e-commerce to Facebook
- Ways to use events and contests
- Advanced tactics that give you an edge
- Tools for monitoring and measuring your plan’s success
9 books in 1 - Joining the Facebook Marketing Revolution
- Claiming Your Presence On Facebook
- Adding the Basics
- Building, Engaging, Retaining, and Selling
- Understanding Facebook Applications
- Making Facebook Come Alive
- Advanced Facebook Marketing Tactics
- Facebook Advertising
- Measuring, Monitoring, and Analyzing
Book Details - Paperback: 672 pages
- Publisher: For Dummies (August 2011)
- Language: English
- ISBN-10: 0470942304
- ISBN-13: 978-0470942307
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| HTML, CSS, and JavaScript Mobile Development For Dummies Posted: 07 Nov 2011 08:53 AM PST 
Book Description Learn to build and optimize attractive, functional web sites for smartphones Today, mobile devices outnumber desktop and laptop computers three to one. Skill in developing web sites that work on mobile devices is in demand, and this friendly, step-by-step guide shows how to build and optimize sites using HTML5 and other standard web development tools. Building web sites that work for all types of smartphones and tablets, including iPhones, iPads, Android devices, and BlackBerry devices is a skill much in demand as mobile devices outpace both desktop and laptop computers, and this book gets you started. - Guides you through creating and optimizing mobile sites with HTML, CSS, and JavaScript
- Covers HTML5, WebKit extensions, platform variations, accommodating different browsers, security issues, and making mobile sites richer with Flash, graphics, and video
- Includes code for differences in mobile app design and navigation, including touch devices
HTML, CSS, and JavaScript Mobile Web Development For Dummies makes it easy to start developing great sites for mobile devices. From the Back Cover
Master the art of designing web pages for mobile devices — a site for small screens! When designing a web page for mobile devices, the big thing is — think small! Your objective is to provide what the mobile user wants without losing the “wow” in your website. This book shows you how to do it using three key technologies. Soon you’ll be building mobile pages with forms, quizzes, appropriate graphics, shopping carts, and more! - Think mobile — consider screen size, lack of a mouse, duel orientation screens, and mobile browsers
- Know your audience — understand how people use the mobile web and how their habits differ from those of desktop users
- Get interactive — optimize multimedia files and develop contact forms that encourage visitors to interact with your site
- Latest and greatest — maximize the new features of HTML5 and CSS3, automate your site with JavaScript, and use WebKit Extensions
- Be sure they find you — make your mobile site both easily searchable and search engine-friendly
Open the book and find: - Why you should know WURFL
- A system for keeping your site up to date
- All about bitmap and vector images
- Easy ways to adjust your site for different devices
- Powerful SEO ideas to get your site noticed
- Tips for creating a mobile shopping cart
- How to take your blog theme mobile
- Ten mobile CSS-friendly apps and widgets
Learn to: - Use standard web tools to build sites for iPhone, iPad, BlackBerry, and Android platforms
- Optimize sites for all mobile devices
- Accommodate different mobile browsers and security features
- Take advantage of HTML5
Book Details - Paperback: 432 pages
- Publisher: For Dummies (September 2011)
- Language: English
- ISBN-10: 1118026225
- ISBN-13: 978-1118026229
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| Windows Phone 7 Application Development For Dummies Posted: 07 Nov 2011 08:53 AM PST 
Book Description Learn to build great applications for the new Windows Phone 7 platform! Whether you’re a budding developer or a professional programmer, this four-color reference covers all the details for developing applications specifically for the Windows Phone 7 platform. The straightforward-but-fun approach tackles not only building an application that is sellable and fulfills user demands, but also shows you how to navigate getting your apps into the Windows Phone 7 Marketplace. - Guides both novice and professional developers through building amazing applications for the new Windows Phone 7 platform
- Covers working with graphics, designing games, selling apps, and more
- Provides a helpful introduction to Windows Phone 7 to set a foundation for the app development process
- Addresses architectural options for your Windows Phone 7application
- Takes a look at the Windows Phone 7 Marketplace and helps guide you through the submission process
If you’re ready to get started developing your own apps for the new Windows Phone 7 platform, then open up Windows Phone 7 Application Development For Dummies and see how it sparkles! From the Back Cover
The market for Windows Phone 7 apps is wide open! Here’s how to get in on the fun Windows Phone 7 is a revolutionary mobile operating system that just begs for more creative ways to use its power. If you have an idea for a great mobile app or you’ve been considering getting into app development, this book is for you! Learn how to use Windows Phone developer tools to create your app, make it sparkle, and unveil it the world. - The right tools for the job — get to know Windows Phone 7, explore Visual Studio Express 2010, access the Microsoft Developer Portal, and play with Silverlight
- Learn by doing — practice with some simple sample apps that help you learn the tools and see what goes into a great user experience
- When it starts to be fun — learn to integrate motion and location information into your app
- To market, to market — see that your app is correctly priced and categorized for best visibility
- Remember the users — discover how regular updates and good customer support can boost sales
Open the book and find: - What the built-in Zune and GPS applications can offer
- Tips on working with the single-threading OS
- Where to find and download Windows Phone 7 developer tools
- Steps for optimizing and improving the performance of your applications
- Impressive things you can do with the accelerometer
- Ways to make your app stand out from the crowd
- How to take your app global
- Ten ways to make your apps successful
Learn to: - Choose a development environment and use Windows Phone 7 developer tools
- Create your own cool and interactive Windows Phone 7 apps
- Submit and sell your app in the Windows Phone Marketplace
Book Details - Paperback: 288 pages
- Publisher: For Dummies (August 2011)
- Language: English
- ISBN-10: 1118021754
- ISBN-13: 978-1118021750
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| WordPress Web Design For Dummies Posted: 07 Nov 2011 08:53 AM PST 
Book Description Learn how WordPress can help you create a unique, customized Web site Once only a platform for bloggers, WordPress is gaining popularity as a tool for creating individualized Web sites. WordPress expert Lisa Sabin-Wilson makes it easy for anyone with a basic knowledge of the WordPress software to create a custom site using complimentary technologies including CSS, HTML, and PHP. This easy-to-follow, full-color guide helps you identify the tools and technologies you need to create the site you envision, build a user-friendly navigation system, select colors and layouts, work with existing WordPress themes, and even develop your own theme to personalize your site. - WordPress offers a versatile tool for building customized Web sites; this full-color book walks you through the process, explains the complimentary technologies involved, and shows you how to select colors, fonts, and themes
- Case studies illustrate the process and the effects that can be achieved
- Shows how to incorporate WordPress templates, graphic design principles, HTML, CSS, and PHP to build a truly one-of-a-kind Web site
If you know how to use WordPress software to create a blog, WordPress Web Design For Dummies will enable you to quickly and easily construct a unique Web site for your business, organization, or personal use.
From the Back Cover
Express yourself with WordPress! Create a custom site with e-commerce, social media, and more WordPress has grown up! No longer just a blogging tool, it has secret powers that enable you to include features like photo and video galleries, portfolios, directories and contact forms, client testimonials, integration with Facebook and Twitter, and a whole lot more in your Web site. The secret is out — read on and learn what you can do! - A solid foundation — understand what a content management system is, how a blog differs from a Web site, and what you need from a Web host
- The right tool for the job — learn about FTP, types of editors, graphics programs, fonts and colors, and image libraries
- Choose your theme — discover the anatomy of a WordPress theme and how to use template tags to display different content
- It’s all yours — create a unique, customized site using Cascading Style Sheets (CSS) and HTML
- Pick plugins — use plugins to add galleries, social communities, and forums to your site
Open the book and find: - Why WordPress is perfect for e-commerce sites
- Steps for installing WordPress on your Web server
- How plain text editors differ from WYSIWYG editors
- Hints for creating dynamite design
- What you can do with widgets
- Examples of content types and formats
- Tips for using WordPress as a content management system
- How template tags work
Learn to: - Create custom, feature-rich, dynamic Web sites using WordPress
- Customize your design using CSS, HTML, and PHP
- Develop company sites, online magazines, and e-commerce Web sites
Book Details - Paperback: 400 pages
- Publisher: For Dummies (June 2011)
- Language: English
- ISBN-10: 0470935030
- ISBN-13: 978-0470935033
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