| Programming HTML5 Applications Posted: 21 Nov 2011 09:29 AM PST 
Book Description HTML5 is not just a replacement for plugins. It also makes the Web a first-class development environment by giving JavaScript programmers a solid foundation for building industrial-strength applications. This practical guide takes you beyond simple site creation and shows you how to build self-contained HTML5 applications that can run on mobile devices and compete with desktop apps. You'll learn powerful JavaScript tools for exploiting HTML5 elements, and discover new methods for working with data, such as offline storage and multithreaded processing. Complete with code samples, this book is ideal for experienced JavaScript and mobile developers alike. - Store session data in the browser with local storage objects
- Save trips to the server: store larger amounts of data with IndexedDB
- Give browsers limited access to a user's system to read and upload files
- Take your app offline—and speed up page loading when it's online
- Use Web Workers to create multithreaded applications
- Transfer data between browser and server more efficiently with Web Sockets
- Learn about HTML5 tags for forms, multimedia, graphics, and geolocation
“HTML5 is all the rage these days, but it’s more than just a buzzword. Programming HTML5 Applications provides the knowledge to guide you through all the new technologies needed to make modern web applications.”
–Ralph Whitbeck, cohost of The Official jQuery Podcast Table of Contents
Chapter 1. The Web As Application Platform
Chapter 2. The Power of JavaScript
Chapter 3. Testing JavaScript Applications
Chapter 4. Local Storage
Chapter 5. IndexedDB
Chapter 6. Files
Chapter 7. Taking It Offline
Chapter 8. Splitting Up Work Through Web Workers
Chapter 9. Web Sockets
Chapter 10. New Tags Appendix. JavaScript Tools You Should Know Book Details - Paperback: 142 pages
- Publisher: O’Reilly Media (November 2011)
- Language: English
- ISBN-10: 1449399088
- ISBN-13: 978-1449399085
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| Google AdWords: Managing Your Advertising Program Posted: 21 Nov 2011 09:28 AM PST 
Book Description Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge. - Learn the advantages of proper account structure based on tightly knit themes
- Understand AdWords auction and the importance of keyword Quality Score
- Determine your preferred bidding model and daily ad budget
- Evaluate campaign performance by timeframe, keyword, and other criteria
- Hone your keyword list whenever search queries trigger your ads
- Add negative keywords to filter out irrelevant queries
- Outperform competitors and organic search results with targeted ad copy
- Determine conversion goals, and use AdWords tools to track them
Table of Contents
Chapter 1. Getting Started
Chapter 2. Account Structure
Chapter 3. Navigating Your Account
Chapter 4. Campaign Settings
Chapter 5. Understanding the Auction
Chapter 6. Keywords
Chapter 7. Writing Ads
Chapter 8. Making Ads Stand Out
Chapter 9. The Google Display Network
Chapter 10. Additional Ad Formats
Chapter 11. Bids, Budgets, and Billing
Chapter 12. Measuring Success Book Details - Paperback: 192 pages
- Publisher: O’Reilly Media (November 2011)
- Language: English
- ISBN-10: 1449308384
- ISBN-13: 978-1449308384
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| PHP & MySQL: The Missing Manual Posted: 21 Nov 2011 09:28 AM PST 
Book Description If you can build websites with CSS and JavaScript, this book takes you to the next level—creating dynamic, database-driven websites with PHP and MySQL. Learn how to build a database, manage your content, and interact with users through queries and web forms. With step-by-step tutorials, real-world examples, and jargon-free explanations, you'll soon discover the power of server-side programming. The important stuff you need to know: - Get a running start. Write PHP scripts and create a web form right away.
- Learn the language. Get up to speed on PHP and SQL syntax quickly.
- Build a database. Use MySQL to store user information and other data.
- Make it dynamic. Create pages that change with each new viewing.
- Be ready for mistakes. Plan error messages to help direct users.
- Manage your content. Use the file system to access user data, including images and other binary files.
- Control operations. Create an administrative interface to oversee your site.
Table of Contents
Part I: PHP and MySQL Basics
Chapter 1. PHP: What, Why, and Where?
Chapter 2. PHP Syntax: Weird and Wonderful
Chapter 3. MySQL and SQL: Database and Language Part II: Dynamic Web Pages
Chapter 4. Connecting PHP to MySQL
Chapter 5. Better Searching with Regular Expressions
Chapter 6. Generating Dynamic Web Pages Part III: From Web Pages to Web Applications
Chapter 7. When Things Go Wrong (and They Will)
Chapter 8. Handling Images and Complexity
Chapter 9. Binary Objects and Image Loading
Chapter 10. Listing, Iterating, and Administrating Part IV: Security and the Real World
Chapter 11. Authentication and Authorization
Chapter 12. Cookies, Sign-ins, and Ditching Crummy Pop-ups
Chapter 13. Authorization and Sessions Book Details - Paperback: 498 pages
- Publisher: O’Reilly Media / Pogue Press (November 2011)
- Language: English
- ISBN-10: 0596515863
- ISBN-13: 978-0596515867
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| iPad 2: The Missing Manual, 3rd Edition Posted: 21 Nov 2011 09:28 AM PST 
Book Description With iOS 5, Apple added more than 200 new features to the iPad 2, but there's still no printed guide to using all its amazing capabilities. That's where this full-color Missing Manual comes in. You'll learn how to stuff your iPad with media, organize your personal life, wirelessly stream content to and from your tablet, stay connected to friends, and much more. The important stuff you need to know: - Build your media library. Fill your iPad with music, movies, TV shows, eBooks, eMagazines, photos, and more.
- Go wireless. Sync content between your computer and iPad—no wires needed.
- Get online. Connect through WiFi or Wi-Fi + 3G, and surf the Web using the iPad's new tabbed browser.
- Consolidate email. Read and send messages from any of your email accounts.
- Get social. Use built-in apps like iMessage, Twitter, and Ping to stay in touch.
- Store stuff in iCloud. Stash your content online for free, and sync up all your devices automatically.
- Interact with your iPad. Learn new finger moves and undocumented tips, tricks, and shortcuts.
Table of Contents
Chapter 1. Get to Know Your iPad
Chapter 2. Interact with Your iPad
Chapter 3. Get Online
Chapter 4. Surf the Web
Chapter 5. Keep in Touch with Email
Chapter 6. Use the iPad's Built-In Apps
Chapter 7. Shop the App Store
Chapter 8. Read iBooks and ePeriodicals
Chapter 9. Play Games
Chapter 10. Get Productive with iWork
Chapter 11. Sync and Share Media Files Using iTunes and iCloud
Chapter 12. Master iTunes
Chapter 13. Play Music and Other Audio
Chapter 14. Watch and Edit Videos
Chapter 15. View, Edit, and Manage Photos
Chapter 16. Back Up and Sync Your Gadgets with iCloud Appendix. iPad Settings
Appendix. iPad Troubleshooting and Care Book Details - Paperback: 360 pages
- Publisher: O’Reilly Media / Pogue Press; 3rd Edition (November 2011)
- Language: English
- ISBN-10: 1449316166
- ISBN-13: 978-1449316167
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| A Bug Hunter’s Diary Posted: 21 Nov 2011 09:26 AM PST 
Book Description “Give a man an exploit and you make him a hacker for a day; teach a man to exploit bugs and you make him a hacker for a lifetime.”
–Felix ‘FX’ Lindner Seemingly simple bugs can have drastic consequences, allowing attackers to compromise systems, escalate local privileges, and otherwise wreak havoc on a system. A Bug Hunter’s Diary follows security expert Tobias Klein as he tracks down and exploits bugs in some of the world’s most popular software, like Apple’s iOS, the VLC media player, web browsers, and even the Mac OS X kernel. In this one-of-a-kind account, you’ll see how the developers responsible for these flaws patched the bugs—or failed to respond at all. As you follow Klein on his journey, you’ll gain deep technical knowledge and insight into how hackers approach difficult problems and experience the true joys (and frustrations) of bug hunting. Along the way you’ll learn how to: - Use field-tested techniques to find bugs, like identifying and tracing user input data and reverse engineering
- Exploit vulnerabilities like NULL pointer dereferences, buffer overflows, and type conversion flaws
- Develop proof of concept code that verifies the security flaw
- Report bugs to vendors or third party brokers
A Bug Hunter’s Diary is packed with real-world examples of vulnerable code and the custom programs used to find and test bugs. Whether you’re hunting bugs for fun, for profit, or to make the world a safer place, you’ll learn valuable new skills by looking over the shoulder of a professional bug hunter in action. Table of Contents
Chapter 1. Bug Hunting
Chapter 2. Back to the '90s
Chapter 3. Escape from the WWW Zone
Chapter 4. NULL Pointer FTW
Chapter 5. Browse and You're Owned
Chapter 6. One Kernel to Rule Them All
Chapter 7. A Bug Older Than 4.4BSD
Chapter 8. The Ringtone Massacre Appendix. Hints for Hunting
Appendix. Debugging
Appendix. Mitigation
Appendix. Updates Book Details - Paperback: 208 pages
- Publisher: No Starch Press (November 2011)
- Language: English
- ISBN-10: 1593273851
- ISBN-13: 978-1593273859
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