6 new posts |  |
- Adobe Premiere Elements 10 Classroom in a Book
- Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
- Design For How People Learn
- Grouped: How small groups of friends are the key to influence on the social web
- Photoshop Down & Dirty Tricks for Designers
- Visual Stories: Behind the Lens with Vincent Laforet
| Adobe Premiere Elements 10 Classroom in a Book Posted: 16 Dec 2011 09:39 AM PST Book DescriptionAdobe Premiere Elements 10 Classroom in a Book is the most thorough and comprehensive way for you to master all the new features in Adobe’s top-rated consumer-targeted video-editing software. Each chapter in this step-by-step, project-based guide contains a project that builds on your growing knowledge of the program, while end-of-chapter review questions reinforce each lesson. You will learn the basics of editing your videos with Premiere Elements and learn how best to use the program’s many new features. In this new version of the book you will receive complete coverage of all the new features of Adobe Premiere Elements 10. Edit with speed and stability, thanks to added support for 64-bit Windows® 7 systems. Export movies in AVCHD format and burn HD quality movies to standard DVDs. Import videos and share them directly on YouTube® or share finished movies on Facebook®. Master the new Cartoon Effect filter and techniques for sweetening audio, and more! Table of Contents Book Details
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| Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business Posted: 16 Dec 2011 09:39 AM PST Book DescriptionCompanies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization's online performance. You can become an "action hero" by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies.
For more action hero resources and information, check out the book's companion site at www.Analyticshero.com. Book Details
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| Posted: 16 Dec 2011 09:38 AM PST Book DescriptionProducts, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it’s not in our job descriptions. Whether it’s giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you’ve ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems. In Design For How People Learn, you’ll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you’re sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience. Review If it's possible to be in love with a book, then I am in love with this one. Julie Dirksen has written a most excellent book for the beginning practitioner as well as the seasoned veteran of instructional design. This book is probably the single best book for the person who's just getting started and wants to know more about instructional design and how people learn. I'm delighted to have this witty, insightful, cleverly illustrated guide. Table of Contents Book Details
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| Grouped: How small groups of friends are the key to influence on the social web Posted: 16 Dec 2011 09:27 AM PST Book DescriptionThe web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about. Table of Contents Book Details
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| Photoshop Down & Dirty Tricks for Designers Posted: 16 Dec 2011 09:27 AM PST Book DescriptionCorey Barker, Executive Producer of PlanetPhotoshop.com and one of the Photoshop Guys of Photoshop User TV, brings you this handy and inspiring volume in the Down & Dirty Tricks series. Yes, this book is an insane collection of some of the most mind-blowing Photoshop effects you've ever seen in one place. Ever wonder how that movie poster was created, or how they created that cool magazine ad, or maybe even how to take a seemingly mundane photo and give it the Hollywood treatment? Or maybe you just want to know how to do some really awesome stuff in Photoshop. Well, then, this book is for you! Whether you're a designer, artist, or even a photographer, there's something here for everyone. Moving through these projects, you'll start to see the potential of Photoshop's most powerful features and how, with a little experimentation, you can open up a whole new world of dazzling effects. You'll learn how to:
Plus, there are so many other things throughout the book that you'll be bursting with new ideas! Book Details
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| Visual Stories: Behind the Lens with Vincent Laforet Posted: 16 Dec 2011 09:26 AM PST Book DescriptionThere is an art to capturing a photo that tells a story. You need to know what belongs in the frame and what to leave out, what to emphasize in the photo that adds to the story, and how to use light, shape, and color all to express meaning while lending aesthetic value to the image itself. Vincent Laforet–Pulitzer Prize-winning photographer and voted one of the “100 Most Influential People in Photography” by American Photo–gives a rare look into the art of photography through his lens as a master editorial and commercial photographer. This beautiful book contains full-color spreads, with scene details and technical information to help tell the visual stories of larger-than-life life events such as Hurricane Katrina, the Olympic Games, and the war zone of Pakistan. With over 100 photos included, you will gain important insights into how you can achieve similar looks—blending what the camera does with the stories you want to tell.
Review “Once in a while a Creative comes along who's body of work causes anyone who sees it to stop in their tracks. That's the gift that Vincent Laforet has given us here. Life Through the Lens with Vincent Laforet is an inspiring gift that demands to be on your bookshelf (virtual or otherwise).” “99% of the process happens before you even get the opportunity to press the button. As much as anything else, Visual Stories is about that process. It is about previsualizing, planning, cajoling, persevering — and whatever else it takes to transport an image from your mind's eye into print.” “Visual Stories will be an instant classic. It is well written and is an easy read for photographers of every level. It contains over 100 of the author's photos with information on the shot as well as the technical camera settings used. Also included with Visual Stories is a DVD that contains 60 videos that provide a personal view of the author and his work. Here he explains in more detail about his work and how he captured his images. If you want to see into the mind of an award winning photographer and learn from his experiences then I very highly recommend Visual Stories.” Book Details
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