| The Art of SEO, 2nd Edition Posted: 29 Mar 2012 01:11 PM PDT 
Book Description Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. - Comprehend SEO's many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. “SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.”
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness Table of Contents
Chapter 1. Search: Reflecting Consciousness and Connecting Commerce
Chapter 2. Search Engine Basics
Chapter 3. Determining Your SEO Objectives and Defining Your Site's Audience
Chapter 4. First Stages of SEO
Chapter 5. Keyword Research
Chapter 6. Developing an SEO-Friendly Website
Chapter 7. Creating Link-Worthy Content and Link Marketing
Chapter 8. How Social Media and User Data Play a Role in Search Results and Rankings
Chapter 9. Optimizing for Vertical Search
Chapter 10. Tracking Results and Measuring Success
Chapter 11. Domain Changes, Post-SEO Redesigns, and Troubleshooting
Chapter 12. SEO Research and Study
Chapter 13. Build an In-House SEO Team, Outsource It, or Both?
Chapter 14. An Evolving Art Form: The Future of SEO Book Details - Paperback: 716 pages
- Publisher: O’Reilly Media; 2nd Edition (March 2012)
- Language: English
- ISBN-10: 1449304214
- ISBN-13: 978-1449304218
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| High Performance MySQL, 3rd Edition Posted: 29 Mar 2012 01:06 PM PDT 
Book Description How can you bring out MySQL's full power? With High Performance MySQL, you'll learn advanced techniques for everything from designing schemas, indexes, and queries to tuning your MySQL server, operating system, and hardware to their fullest potential. This guide also teaches you safe and practical ways to scale applications through replication, load balancing, high availability, and failover. Updated to reflect recent advances in MySQL and InnoDB performance, features, and tools, this third edition not only offers specific examples of how MySQL works, it also teaches you why this system works as it does, with illustrative stories and case studies that demonstrate MySQL's principles in action. With this book, you'll learn how to think in MySQL. - Learn the effects of new features in MySQL 5.5, including stored procedures, partitioned databases, triggers, and views
- Implement improvements in replication, high availability, and clustering
- Achieve high performance when running MySQL in the cloud
- Optimize advanced querying features, such as full-text searches
- Take advantage of modern multi-core CPUs and solid-state disks
- Explore backup and recovery strategies—including new tools for hot online backups
Table of Contents
Chapter 1. MySQL Architecture and History
Chapter 2. Benchmarking MySQL
Chapter 3. Profiling Server Performance
Chapter 4. Optimizing Schema and Data Types
Chapter 5. Indexing for High Performance
Chapter 6. Query Performance Optimization
Chapter 7. Advanced MySQL Features
Chapter 8. Optimizing Server Settings
Chapter 9. Operating System and Hardware Optimization
Chapter 10. Replication
Chapter 11. Scaling MySQL
Chapter 12. High Availability
Chapter 13. MySQL in the Cloud
Chapter 14. Application-Level Optimization
Chapter 15. Backup and Recovery
Chapter 16. Tools for MySQL Users Appendix A. Forks and Variants of MySQL
Appendix B. MySQL Server Status
Appendix C. Transferring Large Files
Appendix D. Using EXPLAIN
Appendix E. Debugging Locks
Appendix F. Using Sphinx with MySQL Book Details - Paperback: 826 pages
- Publisher: O’Reilly Media; 3rd Edition (March 2012)
- Language: English
- ISBN-10: 1449314287
- ISBN-13: 978-1449314286
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| Mobile Design Pattern Gallery: UI Patterns for Mobile Applications Posted: 29 Mar 2012 01:02 PM PDT 
Book Description When you're under pressure to produce a well designed, easy-to-navigate mobile app, there's no time to reinvent the wheel. This concise book provides a handy reference to 70 mobile app design patterns, illustrated by more than 400 screenshots from current iOS, Android, BlackBerry, WebOS, Windows Mobile, and Symbian apps. User experience professional Theresa Neil (Designing Web Interfaces) walks you through design patterns in 10 separate categories, including anti-patterns. Whether you're designing a simple iPhone application or one that's meant to work for every popular mobile OS on the market, these patterns provide solutions to common design challenges.The print version of this title is in black and white, but the ebook version is available in full color. Pattern categories include: - Navigation: get patterns for primary and secondary navigation
- Forms: break the industry-wide habits of bad form design
- Tables and lists: display only the most important information
- Search, sort, and filter: make these functions easy to use
- Tools: create the illusion of direct interaction
- Charts: learn best practices for basic chart design
- Invitations: invite users to get started and discover features
- Controls and feedback: help users perform actions, and provide them with timely feedback
- Help: integrate help pages into a smaller form factor
“It's a super handy catalog that I can flip to for ideas.”
—Bill Scott, Senior Director of Web Development at PayPal “Looks fantastic.”
—Erin Malone, Partner at Tangible UX “Just a quick thanks to express my sheer gratitude for this pub, it has been a guide for me reworking a design for an app already in production!”
—Agatha June, UX designer Table of Contents
Chapter 1. Navigation
Chapter 2. Forms
Chapter 3. Tables & Lists
Chapter 4. Search, Sort & Filter
Chapter 5. Tools
Chapter 6. Charts
Chapter 7. Invitations
Chapter 8. Feedback & Affordance
Chapter 9. Help
Chapter 10. Anti-Patterns Book Details - Paperback: 278 pages
- Publisher: O’Reilly Media (March 2012)
- Language: English
- ISBN-10: 1449314325
- ISBN-13: 978-1449314323
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| Switching to the Mac: The Missing Manual, Lion Edition Posted: 29 Mar 2012 12:57 PM PDT 
Book Description Ready to move to the Mac? This incomparable guide helps you make a smooth transition. New York Times columnist and Missing Manuals creator David Pogue gets you past three challenges: transferring your stuff, assembling Mac programs so you can do what you did with Windows, and learning your way around Mac OS X. Learning to use a Mac is not a piece of cake, but once you do, the rewards are oh-so-much better. No viruses, worms, or spyware. No questionable firewalls or inefficient permissions. Just a beautiful machine with a thoroughly reliable system. Whether you’re using Windows XP or Windows 7, we’ve got you covered. - Transfer your stuff. Moving files from a PC to a Mac is the easy part. This guide gets you through the tricky things: extracting your email, address book, calendar, Web bookmarks, buddy list, desktop pictures, and MP3 files.
- Re-create your software suite. Big-name programs from Microsoft, Adobe, and others are available in both Mac and Windows versions. But hundreds of other programs are Windows-only. Learn the Macintosh equivalents and how to move data to them.
- Learn Mac OS X Lion. Once you’ve moved into the Macintosh mansion, it’s time to learn your way around. You’re in good hands with the author of Mac OS X: The Missing Manual, the #1 bestselling guide to Mac OS X.
Table of Contents
Part I: Welcome to Macintosh
Chapter 1. How the Mac Is Different
Chapter 2. Folders, Dock & Windows
Chapter 3. Files, Icons & Spotlight
Chapter 4. Documents, Programs & Mission Control
Chapter 5. Entering, Moving & Backing Up Data Part II: Making the Move
Chapter 6. Transferring Your Files to the Mac
Chapter 7. Special Software, Special Problems
Chapter 8. Windows on Macintosh
Chapter 9. Hardware on the Mac Part III: Making Connections
Chapter 10. Internet Setup & iCloud
Chapter 11. Mail & Address Book
Chapter 12. Safari & iChat Part IV: Putting Down Roots
Chapter 13. Accounts, Parental Controls & Security
Chapter 14. Networking, File Sharing & Screen Sharing
Chapter 15. System Preferences
Chapter 16. The Freebie Programs Part V: Appendixes
Appendix A. Installation
Appendix B. Troubleshooting
Appendix C. The "Where'd-It-Go?" Dictionary
Appendix D. The Master Mac OS X Keystroke List Book Details - Paperback: 712 pages
- Publisher: O’Reilly Media / Pogue Press; Lion Edition (March 2012)
- Language: English
- ISBN-10: 1449398537
- ISBN-13: 978-1449398538
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| Webbots, Spiders, and Screen Scrapers, 2nd Edition Posted: 29 Mar 2012 12:57 PM PDT 
Book Description There’s a wealth of data online, but sorting and gathering it by hand can be tedious and time consuming. Rather than click through page after endless page, why not let bots do the work for you? Webbots, Spiders, and Screen Scrapers will show you how to create simple programs with PHP/CURL to mine, parse, and archive online data to help you make informed decisions. Michael Schrenk, a highly regarded webbot developer, teaches you how to develop fault-tolerant designs, how best to launch and schedule the work of your bots, and how to create Internet agents that: - Send email or SMS notifications to alert you to new information quickly
- Search different data sources and combine the results on one page, making the data easier to interpret and analyze
- Automate purchases, auction bids, and other online activities to save time
Sample projects for automating tasks like price monitoring and news aggregation will show you how to put the concepts you learn into practice. This second edition of Webbots, Spiders, and Screen Scrapers includes tricks for dealing with sites that are resistant to crawling and scraping, writing stealthy webbots that mimic human search behavior, and using regular expressions to harvest specific data. As you discover the possibilities of web scraping, you’ll see how webbots can save you precious time and give you much greater control over the data available on the Web. Table of Contents
Part I: Fundamental Concepts and Techniques
Chapter 1. What's in It for You?
Chapter 2. Ideas for Webbot Projects
Chapter 3. Downloading Web Pages
Chapter 4. Basic Parsing Techniques
Chapter 5. Advanced Parsing with Regular Expressions
Chapter 6. Automating Form Submission
Chapter 7. Managing Large Amounts of Data Part II: Projects
Chapter 8. Price-Monitoring Webbots
Chapter 9. Image-Capturing Webbots
Chapter 10. Link-Verification Webbots
Chapter 11. Search-Ranking Webbots
Chapter 12. Aggregation Webbots
Chapter 13. FTP Webbots
Chapter 14. Webbots That Read Email
Chapter 15. Webbots That Send Email
Chapter 16. Converting a Website into a Function Part III: Advanced Technical Considerations
Chapter 17. Spiders
Chapter 18. Procurement Webbots and Snipers
Chapter 19. Webbots and Cryptography
Chapter 20. Authentication
Chapter 21. Advanced Cookie Management
Chapter 22. Scheduling Webbots and Spiders
Chapter 23. Scraping Difficult Websites with Browser Macros
Chapter 24. Hacking iMacros
Chapter 25. Deployment and Scaling Part IV: Larger Considerations
Chapter 26. Designing Stealthy Webbots and Spiders
Chapter 27. Proxies
Chapter 28. Writing Fault-Tolerant Webbots
Chapter 29. Designing Webbot-Friendly Websites
Chapter 30. Killing Spiders
Chapter 31. Keeping Webbots out of Trouble Appendix A. PHP/CURL Reference
Appendix B. Status Codes
Appendix C. SMS Gateways Book Details - Paperback: 392 pages
- Publisher: No Starch Press; 2nd Edition (March 2012)
- Language: English
- ISBN-10: 1593273975
- ISBN-13: 978-1593273972
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| Microsoft SharePoint 2010: Creating and Implementing Real-World Projects Posted: 29 Mar 2012 12:56 PM PDT 
Book Description Build effective solutions for real-world business scenarios—using out-of-the-box tools in Microsoft® SharePoint® Server, SharePoint Foundation, and Office 365. Each chapter in this hands-on book focuses on a single business project, using a standard approach to guide you through the solution-building process from start to finish. Apply your skills as a SharePoint power user or site administrator—and get started now. Tackle 10 common business problems with proven SharePoint solutions - Set up a help desk solution to track service requests
- Build a modest project management system
- Design a scheduling system to manage resources
- Create a site to support geographically dispersed teams
- Implement a course registration system
- Build a learning center with training classes and resources
- Design a team blog platform to review content
- Create a process to coordinate RFP responses
- Set up a FAQ system to help users find answers quickly
- Implement a cost-effective contact management system
Table of Contents
Chapter 1. Building a Project Management Solution
Chapter 2. Building a Training Registration Management System
Chapter 3. Building a Basic FAQ Solution
Chapter 4. Building a Learning Center
Chapter 5. Building a Help Desk Solution
Chapter 6. Building a Remote Teams Activity Site
Chapter 7. Building a Team Blog Platform
Chapter 8. Building an RFP Response Solution
Chapter 9. Building a Contact Management Solution
Chapter 10. Building a Resource Scheduling Solution
Appendix. Resources Book Details - Paperback: 436 pages
- Publisher: Microsoft Press (March 2012)
- Language: English
- ISBN-10: 0735662827
- ISBN-13: 978-0735662827
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