| Java 7 for Absolute Beginners Posted: 01 Mar 2012 07:47 AM PST 
Book Description Java 7 Programming for Absolute Beginners introduces the new core, open source Java Development Kit. Its focus is on practical knowledge and its completeness—it provides all the bits and pieces an utter novice needs to get started programming in Java. It seems as if everyone is writing applications or apps these days for Android, BlackBerry, and the enterprise—it’s where the money’s at. But, how do they do it? Well, it’s best to start by learning Java, one of the most popular programming languages around these days, still. Yes, that’s right. This book: - Teaches Java development in language anyone can understand, giving you the best possible start
- Provides simple, step-by-step examples that make learning easy, allowing you to pick up the concepts without fuss
- Offers clear code descriptions and layout so that you can get your code running as soon as possible
What you'll learn - How a computer processes programs
- Write a program in Java
- Debug a program
- Choose and manipulate the data structures that best match your purpose
- Create a user interface in Java
- How to do animation in a Java program
- Advanced topics such as thread management and recursion that any programmer will soon need
Who this book is for
Everyone! This book is for anyone who wants to learn to develop applications or apps for the enterprise or mobile using Android or BlackBerry and much more. No previous programming experience is necessary. Table of Contents - Writing Your First Java Program
- Java Syntax
- Data types
- Operators
- Branching and Looping
- Object-Oriented Programming
- Writing a UI
- Writing and Reading Files
- Writing and Reading XML
- Animation
- Debugging
- Video Games
- Garbage Collection
- Recursion
- Generics and Regular Expressions
Book Details - Paperback: 320 pages
- Publisher: Apress (January 2012)
- Language: English
- ISBN-10: 1430236868
- ISBN-13: 978-1430236863
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| Gamers at Work Posted: 01 Mar 2012 07:43 AM PST 
Book Description For nearly four decades, video games have captured the imaginations and drawn the ire of people around the world. Actors play them. Rappers promote them. Politicians want to control them. Even baseball legends make them. Video games are a cultural crossroads where business, entertainment, and technology converge. Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone, and more than two-thirds of American households include video games in their daily lives. In a world that seems to be overflowing with fortune and success, the vicious truth of this booming industry is easily forgotten: failure is tradition. There are a few businesses that have withstood the test of time, but most startups exit as quickly as they enter the scene. Many firms are outpaced by the explosive worldwide growth and economic realities of the sector. In this groundbreaking anthology, successful founders of entertainment software companies reflect on the challenges and how they survived. Gamers at Work: - Explores the formation of entertainment software companies from the perspectives of successful founders who played the odds
- Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup
- Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business
What you'll learn - Lead and execute strategy as an entrepreneur
- Develop meaningful, long-term business relationships
- Recognize strategic opportunities and threats
- Take the next step without compromising principles
- Balance dreams with practical considerations
- Avoid the pitfalls that can trigger disaster
- Learn from mistakes and make informed course corrections
- Enter with style and exit with grace
Who this book is for - Software professionals or managers, usually working in the video games industry
- Game developers interested in starting an independent studio
- Gamers who are interested in the history of games and game studios
Table of Contents
1. Trip Hawkins — Electronic Arts, 3DO, Digital Chocolate
2. Nolan Bushnell — Atari
3. Wild Bill Stealey — MicroProse Software
4. Tony Goodman — Ensemble Studios
5. Feargus Urquhart — Obsidian Entertainment
6. Tim Cain — Troika Games
7. Warren Spector — Junction Point Studios
8. Doug & Gary Carlston — Broderbund Software
9. Don Daglow — Stormfront Studios
10. John Smedley — Verant Interactive
11. Ken Williams — Sierra On-Line
12. Lorne Lanning — Oddworld Inhabitants
13. Chris Ulm — Malibu Comics, High Moon Studios, Appy Entertainment
14. Tobi Saulnier — 1st Playable Productions
15. Christopher Weaver — Bethesda Softworks
16. Jason Rubin — Naughty Dog
17. Ted Price — Insomniac Games Book Details - Paperback: 356 pages
- Publisher: Apress (February 2012)
- Language: English
- ISBN-10: 1430233516
- ISBN-13: 978-1430233510
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| European Founders at Work Posted: 01 Mar 2012 07:38 AM PST 
Book Description In European Founders at Work, several of the top European startup founders and venture capitalists are interviewed to explain their respective paths to building a successful company. It builds on the same format as the original Founders at Work, but showcases the differences between building a successful company in Europe versus the U.S. These inciteful interviews are presented in a way that will help readers understand the founders local or a global views, how they competed on the global scale, if and how they got funding and their main challenges and opportunities. The companies chosen to be interviewed are a mix of unique worldwide ventures: European-only ventures and even a few copycats of already-proven concepts. As such, it provides a balanced view on the European scene. This mix also includes companies that started in Europe and moved to the U.S., companies who went IPO in their country of origin, companies with European venture capital backing, and companies that bootstrapped their way to success. Foreword by Saul Klein, Founder of LOVEFiLM and The Accelerator Group. What you'll learn - Learn from the experiences of successful startups and Europe’s leading venture capitalists
- Learn how to succeed in building an European-based venture based venture
- Gain an understanding of European entrepreneurs’ world views
- The main differences in mentality, difficulties and opportunities between the U.S. and Europe in starting and running an organization
- Regional differences and strategies that come from the unique European business climate
Who this book is for - Startup enthusiasts, from potential founders to experienced entrepreneurs and investors
- People interested in the thoughts of leaders who have succeeded in creating successful companies and how they did it
- Managers who might be interested in opening European markets or expanding their company in these markets
Table of Contents
Chapter 1. Jos White, Notion Capital, Founding Partner
Chapter 2. Barton, Inghelbrecht, Mukherjee, and Wang, Shazam
Chapter 3. Lars Hinrichs, XING
Chapter 4. Bernard Liautaud, Business Objects
Chapter 5. Iain Dodsworth, TweetDeck
Chapter 6. Giacomo Peldi Guilizzoni, Balsamiq
Chapter 7. Olivier Poitrey, Dailymotion
Chapter 8. Richard Moross, Moo.com
Chapter 9. Felix Haas, amiando
Chapter 10. Peter Arvai, Prezi
Chapter 11. Saul Klein, Video Island (LOVEFiLM)
Chapter 12. Boris Veldhuijzen van Zanten, The Next Web
Chapter 13. Reshma Sohoni, Seedcamp
Chapter 14. Ilya Segalovich, Yandex
Chapter 15. Richard Jones, Last.fm
Chapter 16. Alex Farcet, Startupbootcamp
Chapter 17. Martin Varsavsky, Fon
Chapter 18. Brent Hoberman, lastminute.com
Chapter 19. Loic Le Meur, Seesmic and LeWeb
Chapter 20. Eric Wahlforss, SoundCloud Book Details - Paperback: 272 pages
- Publisher: Apress (February 2012)
- Language: English
- ISBN-10: 1430239069
- ISBN-13: 978-1430239062
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| CTOs at Work Posted: 01 Mar 2012 07:33 AM PST 
Book Description Scott Donaldson, Stanley Siegel and Gary Donaldson interview many of the world’s most influential chief technology officers in CTOs at Work, offering a brand-new companion volume to the highly acclaimed bestseller Founders at Work by Jessica Livingston and Peter Seibel’s best-selling Coders at Work, both from Apress. As the words "at work" suggest, the authors focus on how their interviewees tackle the day-to-day work of the CTO while revealing much more: how they got there, how they manage and allocate projects, and how they interact with business units and ensure that their companies take advantage of technologies, teamwork, and software development practices to respond to organizational needs and improve employee productivity. Surveying a variety of unique corporations, CTOs at Work offers insights into the present and future of CTOs in organizations around the world. What you'll learn - How many chief technical officers from the world’s leading corporations do their job, and the skills they consider most essential for carrying out their work effectively
- Interesting applications of technology and software development used to increase productivity or profitability in today’s leading organizations
- The technology- and business-related challenges and opportunities that CTOs foresee in years to come
Who this book is for
Anyone interested in how a CTO views the use of technologies in an organization and leads its software development initiatives. This book is especially useful for managers, developers, and IT personnel charged with using automation to increase productivity. Indeed, it’s not just for aspiring CTOs, but also for project managers, software engineers, and application developers who want a better understanding of the strategies their senior IT executives employ to make their organizations as productive and competitive as possible. Table of Contents - SAIC
- CA Technologies
- Johns Hopkins University Applied Physics Laboratory
- Polar Star Consulting
- BPL Global
- NPR
- Mind Over Machines
- Gartner, Inc.
- Springer
- TinEye/Idée
- MAPA Group
- Johnson & Johnson, Vertex Pharmaceuticals
- Gerson Lehrman Group
Book Details - Paperback: 330 pages
- Publisher: Apress (January 2012)
- Language: English
- ISBN-10: 1430235934
- ISBN-13: 978-1430235934
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| User Experience Innovation Posted: 01 Mar 2012 07:25 AM PST 
Book Description User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple’s iPhone and systems such as Amazon.com so successful. iPhone customers don’t buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace. The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You’ll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right. - Provides 17 proven methods for innovating around user experience
- Helps you think beyond the product to the sum total of a customer’s experience
- Written by an experienced practitioner holding more than 100 user-experience patents
What you'll learn - Identify target users, their needs, and core tasks
- Relieve pain points and innovate around conflicting user needs
- Provide positive surprises and a good first impression
- Create compelling ecosystems surrounding your products
- Develop context-awareness in your products
- Win the battle against organizational challenges
Who this book is for
User Experience Innovation is for product designers, product managers, application and web designers, and developers responsible for creating products and influencing their design and operation. User Experience Innovation encourages you to look at the big picture surrounding your product and service and how it is used, helping you create a successful user experience that leads to a larger, more satisfied, intensely loyal customer base. Table of Contents - Successful User Experience Innovation
- Identifying Target Users
- Identifying User Needs
- Identifying Core Tasks
- Core Task Innovation
- User Experience Innovation for Technologies
- User Experience Innovation for Applications
- Relieving the Pain
- First Impressions Innovation
- Positive Surprises and Wows
- Ecosystem Innovation
- Lead User Innovation
- Copying with Pride
- Innovating Around Paradoxes
- Innovating around Context Awareness
- Innovating around New Products and Users
- Prototyping and Verifying Solutions
- Meeting Organizational Challenges
Book Details - Paperback: 228 pages
- Publisher: Apress (January 2012)
- Language: English
- ISBN-10: 1430241497
- ISBN-13: 978-1430241492
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