Wow! eBook: The Soul of the Organization - 5 new eBooks |  |
- The Soul of the Organization
- Underwater: Options When Your Mortgage Is Upside Down
- Advanced Social Media Marketing
- Tech Job Hunt Handbook
- How to Get Government Contracts
| Posted: 05 Feb 2013 02:53 AM PST Book DescriptionGiven the opportunity to describe Apple as a company in just a word or two, most would respond with adjectives like: Innovative. Design-conscious. Iconic. Some would probably even say: Secretive. But here’s another: Soulful. Yes, Apple has a soul, and it is not alone in that respect. A select few organizations can similarly be said to exhibit similar qualities of soul that inspire passion in their employees and set them on the path to high levels of sustained organizational performance. But, given that most organizations are plagued by low levels of employee engagement and lackluster organizational performance, how do high-performing organizations do it? How do they ignite and sustain employee engagement and boost individual and overall organizational productivity? That is exactly the question that organizational expert David B. Zenoff sets out to answer in The Soul of the Organization. Based on the author’s extensive experience consulting to and observing some of the best-known organizations in the world, The Soul of the Organization (www.souloftheorganization.com) journeys into eleven high-performing organizations operating in both the for-profit and not-for-profit worlds to determine the underlying elements of soul that foster strong employee engagement at all levels. What Zenoff finds in his inquiry is that organizations as different as home goods retailer Williams-Sonoma and not-for-profit group Larkin Street Youth Services all share in common five key elements of soul that, taken together, are powerful forces for fostering employee engagement, satisfaction, and meaning. And he doesn’t stop once he has identified the five core elements of an organization’s soul. Instead, he goes on to offer both a conceptual framework and a practical primer on how to leverage these key ingredients to create, sustain, and nourish a soul in your organization. Organizations of all stripes and in all industries and domains have great difficulty motivating their workforces to demonstrate a strong commitment to giving their all in the workplace. As a result, these organizations’ overall productivity and growth are compromised, and their employees cannot find meaning or satisfaction in their work. If your organization struggles with sub-par employee loyalty, commitment, and drive, you will find the guidance you need in The Soul of the Organization, a guide to infusing into your workplace that “special something” that engages employees, drives their productivity, and taps into their collective well of potential so that your organization can make its mark on the world. What you'll learn
Who this book is for Table of Contents Book Details
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| Underwater: Options When Your Mortgage Is Upside Down Posted: 05 Feb 2013 02:42 AM PST Book DescriptionJust about every month, housing values in the U.S. fall. That, in turn, increases the number of people who owe more on their houses than they are worth—either trapping them in homes they may no longer want or putting them in danger of financial catastrophe if they lose a job or are otherwise unable to meet the mortgage. Underwater: Options When Your Mortgage Is Upside Down offers valuable advice to homeowners on ways they can unload a house they no longer want, save a home from foreclosure, or undergo foreclosure and start anew. The book offers smart advice from lawyers, bankers, real estate agents, personal finance experts, and homeowners who have seen the foreclosure process firsthand, as well as those who have been able to save their homes through loan modifications and other creative methods. Those faced with tough choices will find invaluable guidance to help them make well-informed decisions while managing the emotional fallout each brings. Many of the eleven million people in the U.S. now facing the "underwater" dilemma wonder: Is staying put the only option? What if I can't pay the monthly mortgage bill? Can I save my home? Underwater: Options When Your Mortgage Is Upside Down outlines the options—when foreclosure is a good idea, how to best protect the equity you’ve built up, the financial repercussions of going into foreclosure, strategies for renegotiating a loan, taking advantage of government programs designed to keep you happily housed, and more. Veteran financial journalist Chris Lauer provides the facts, ideas, and advice that can help any underwater homeowner—especially those facing foreclosure—make smart decisions for a better future. What you'll learn
Who this book is for Table of Contents Part II: Expert Advice on Your Underwater Mortgage Part III: The Real Estate Market: An Overview from the Experts Part IV: Housing: Fannie, Freddie, Legal Issues, and Government Programs Part V: Appendices Book Details
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| Advanced Social Media Marketing Posted: 05 Feb 2013 02:36 AM PST Book DescriptionHundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn't whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it's ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz. What you'll learn
Who this book is for Table of Contents Appendix A. Business Plan Example Book Details
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| Posted: 05 Feb 2013 02:32 AM PST Book DescriptionTech Job Hunt Handbook is a career management book—just for technology professionals—that reflects today's new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social applications, and big data in a highly competitive global economy is critical. The world is churning out hungry programmers and developers in record numbers, making the global labor market highly competitive. It is now essential to plan a campaign to get a better job as well as your overall career. Retooling your skills and re-branding yourself is mandatory whether you're seeking a new job or intent on retaining current employment. Readers of the Tech Job Hunt Handbook will find tools, practical guidance, and recommendations on how to find the best new tech jobs, how to get noticed, how to ace interviews and get hired, and how to keep those new jobs—until it's time for a better one. As you will learn, learning how to assess and then invest in career management skills leads to long-term competitive advantage and a happier working life. Tech Job Hunt Handbook—for recent graduates, risk-taking innovators, and tech veterans alike—shows how to build a comprehensive online professional profile, identify the companies you're interested in and who you know at those companies, approach interviews with confidence, uncover opportunities in your current company, and understand the new emerging technology markets that could lead to a career rebirth. This book will help you:
What you'll learn
Who this book is for Table of Contents Part II: Who You Know Part III: Where to Go and What to Do Book Details
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| How to Get Government Contracts Posted: 05 Feb 2013 02:27 AM PST Book DescriptionHow to Get Government Contracts demystifies the process of how a company can enter the government market, win its first and subsequent contracts, and then grow itself into a multi-million-dollar government contractor within a couple of years. It offers an insider's view into the latest best practices that government contractors use to succeed in an increasingly competitive market, and it shows exactly how your company can apply these techniques to build a strong business. Many companies venture into the government market with a certain naiveté and pay a hefty price to find out that there is much more to winning a contract than writing last-minute proposals in response to publicly posted solicitations. To stop the bleeding of precious resources, they need to step back to learn how professionals win business in the federal arena. This book shows you how to find, for example, the best potential customers and opportunities for your company. It also explains the secret to winning consistently by conducting pre-proposal preparation (also called ”capture”) and practicing a disciplined, process-based approach to proposal development. This book provides a recipe for winning government contracts over and over again, the way seasoned government contractors do it. After reading this book, you will know exactly what to do to position your company to win a government proposal before a solicitation becomes public, including building customer relationships, gathering intelligence, developing a “win strategy,” performing competitive analysis, selecting the best teammates, and developing a solution. As a result, you will apply professional techniques to organizing your proposal effort, outlining a proposal document, and writing RFPs that persuade evaluators to award the contract to you. What you'll learn
Who this book is for Table of Contents Appendix A. Capture Plan Book Details
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