Wow! eBook: Programming in CoffeeScript - 6 new eBooks |  |
- Programming in CoffeeScript
- FileMaker 12 In Depth
- The Social Trade Show
- Broken Markets
- Epigenetics in Health and Disease
- Negotiating with Backbone
| Posted: 27 Aug 2012 06:03 AM PDT
Book DescriptionUse CoffeeScript to Write Better JavaScript Code Than Ever Before! If you can do it in JavaScript, you can do it better in CoffeeScript. And, since CoffeeScript "compiles down" to JavaScript, your code will fit neatly into virtually any web environment. In Programming in CoffeeScript, Mark Bates shows web developers why CoffeeScript is so useful and how it avoids the problems that often make JavaScript code buggy and unmanageable. He guides you through every feature and technique you need to write quality CoffeeScript code and shows how to take advantage of CoffeeScript's increasingly robust toolset. Bates begins with the absolute basics of running and compiling CoffeeScript and then introduces syntax, control structures, functions, collections, and classes. Through same page code comparisons, you'll discover exactly how CoffeeScript improves on JavaScript. Next, you'll put it to work in building applications that are powerful, flexible, maintainable, concise, reliable, and secure. Bates shares valuable tips for better development, illuminating CoffeeScript's hidden gems and warning you about its remaining "rough edges." The book concludes with a start-to-finish application case study showing how to code back-ends and front-ends and integrate powerful frameworks and libraries. Coverage includes
Want a better way to create the JavaScript code your web applications need? CoffeeScript is the solution–and this book will help you master it! Table of Contents Part II: CoffeeScript in Practice Book Details
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| Posted: 27 Aug 2012 05:52 AM PDT
Book DescriptionFileMaker 12 In Depth is the most comprehensive, coherent, and practical guide to creating professional-quality solutions with the newest versions of FileMaker! Drawing on his unsurpassed real-world experience as a FileMaker user, consultant, and developer, Jesse Feiler helps you gain practical mastery of today's newest, most advanced FileMaker tools and features.
All In Depth books offer
Learning, reference, problem-solving… the only FileMaker 12 book you need! Book Details
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| Posted: 27 Aug 2012 05:47 AM PDT
Book DescriptionToday’s new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events – helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn’t). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to:
Table of Contents Section 1. Creating Your Social Strategy Section 2. Pre-Show Activities Section 3. At Show Activities Section 4. Post Show Activities Section 5. Sponsorships Book Details
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| Posted: 27 Aug 2012 05:42 AM PDT
Book DescriptionThe markets have evolved at breakneck speed during the past decade, and change has accelerated dramatically since 2007′s disastrous regulatory “reforms.” An unrelenting focus on technology, hyper-short-term trading, speed, and volume has eclipsed sanity: markets have been hijacked by high-powered interests at the expense of investors and the entire capital-raising process. A small consortium of players is making billions by skimming and scalping unaware investors — and, in so doing, they’ve transformed our markets from the world’s envy into a barren wasteland of terror. Since these events began, Themis Trading’s Joe Saluzzi and Sal Arnuk have offered an unwavering voice of reasoned dissent. Their small brokerage has stood up against the hijackers in every venue: their daily writings are now followed by investors, regulators, the media, and “Main Street” investors worldwide. Saluzzi and Arnuk don’t take prisoners! Now, in Broken Markets, they explain how all this happened, who did it, what it means, and what’s coming next. You’ll understand the true implications of events ranging from the crash of 1987 to the “Flash Crash” — and discover what it all means to you and your future. Warning: you will get angry (if you aren’t already). But you’ll know exactly why you’re angry, who you’re angry at, and what needs to be done! From the Back Cover "In one of the most memorable scenes in motion picture history, before giving him the red pill, Morpheus says to Neo, 'You're here because you know something. What you know, you can't explain, but you feel it. You've felt it your entire life—that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad.' Although Arnuk and Saluzzi will not expose every dark corner of the 'matrix' that our capital markets have become, they will provide the clues to aid you in your quest to understanding just why more people withdraw from trading fully aware that 'there's something wrong.' Morpheus also asks, 'Do you want to know what it is?' To all who answer yes and take the red pill, read this book." "Markets now trade at the speed of light, apparently benefiting Wall Street ultra-short-term traders over long-term investors and causing more than a few 'flash crashes' along the way. Arnuk and Saluzzi intuitively piece together how High Frequency Trading, for-profit exchanges, fragmentation, regulatory changes, and a 'need for speed' over the past 20 years have dramatically shifted benefits from investors to short-term traders in our increasingly fragile markets. A must read for anyone concerned about investors, trading, and the long-term health of U.S. stock markets." "Arnuk and Saluzzi are the Woodward and Bernstein of the securities markets. Their gutsy, dogged sleuthing exposed the perverse market effects of robotic trading and predicted an event like the Flash Crash 2010, long before blinkered market regulators had a clue. The two crusaders deserve a medal for looking out for investors." "Who broke the stock market? The NYSE and NASDAQ, that's who. They sold the investing public down the river so colocated algo driven servers of high frequency traders could steal billions by front running grandma's mutual fund. The horrific truth about this legalized theft is all here in black and white. Read it, and you will never so much as invest one thin dime in U.S. equities again." "The authors explain in wonderfully clear language how, instead of banning card counters as they do in Vegas, Wall Street has remade itself to not only stack the deck in the card counters' favor, but to enable them to do so via ever-faster computer networks and algorithms, that leave not only ordinary investors but many sizable institutions, like pension funds, with worse odds than on a lottery ticket. There's more, much more, in Arnuk and Saluzzi's book; it's quite simply a must read, if you care about your capital—or the future of our capitalist economy." An eye-opening view on the way stocks are really traded today—and why the stock markets are broken and desperately need to be fixed. Written in an easily understandable style, the authors explain:
Authored by the Wall Street traders who figured out how high frequency traders were harming retail and institutional investors and explained how it all works on 60 Minutes, Bloomberg TV, CNBC, and Fox Business News Learn
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| Epigenetics in Health and Disease Posted: 27 Aug 2012 05:39 AM PDT
Book DescriptionThis is the first comprehensive, authoritative, and easy-to-understand introduction to modern epigenetics. Authored by two active researchers in the field, it introduces key concepts one step at a time, enabling students at all levels to benefit from it. The authors begin by presenting a historical overview that places epigenetics in context, and makes it clear that the field is not (as some presume) completely new. Next, they introduce and explain key epigenetic mechanisms, and discuss the roles these mechanisms may play in inheritance, organism development, health and disease, behavior, evolution, ecology, and the interaction of individual organisms with their environments. Coverage includes:
The authors conclude by offering significant new insights into how knowledge of epigenetics and epigenomics may promote the development of technologies and solutions in areas ranging from behavioral neuroscience to cancer treatment, toxicology to the development of hardier crops. From the Back Cover
This is the first comprehensive, authoritative, and easy-to-understand introduction to modern epigenetics. Authored by Igor Kovalchuk and Olga Kovalchuk, two active researchers in the field, this book introduces key concepts one step at a time, enabling students at all levels to benefit. After reviewing the field's history and context, the authors introduce and explain each key epigenetic mechanism. Next, they extensively discuss the roles these mechanisms may play in inheritance, development, health and disease, behavior, evolution, ecology, and the interactions of individual organisms with their environments. The authors conclude by offering significant new insights into how knowledge of epigenetics and epigenomics may promote the development of technologies and solutions in areas ranging from behavioral neuroscience to cancer treatment, and toxicology to the development of hardier crops. Book Details
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| Posted: 27 Aug 2012 05:34 AM PDT
Book DescriptionSales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field by showing readers how to assess the game procurement plays, describing proven ways to resist discounting and protect margins, demonstrating ways to keep value at the forefront of negotiations, offering targeted tactics to protect hard-earned profits from mindless discounting, and detailing eight strategies effective in any type of pricing negotiation. This book will be an invaluable resource for B2B sales professionals, customer-facing professionals, and executives responsible for leading successful sales organizations. From the Back Cover "It comes as no surprise that evolving procurement organizations are placing increasing pressure on supplier salespeople. Holden distinguished among price, relationship, and value buyers; then offers down-to-earth practical approaches for successful business results. The entire sales organization will learn from Negotiating with Backbone; after all, Holden's been there, done that!" "This is a must-read for sales, sales management, and even executive management. The recent evolution of procurement to negatively impact seller margins and therefore sales commissions with complex buying behaviors is real! Holden provides detailed steps to recognize and address these strategies and tactics to maximize profitability. More than a book, it's a reference guide that should be at your fingertips to use daily to coach and mentor the sales organization. It will with me." If you sell B2B (or lead a B2B sales organization), you're facing a brutal, profit-draining force that threatens your very survival: the procurement department. In Negotiating with Backbone, world-renowned pricing strategist Dr. Reed K. Holden offers a complete plan for "re-leveling" the playing field, restoring your pricing power, fighting back against ruthless procurement organizations—and winning! Holden reviews how customer buyer behaviors and the procurement function have permanently transformed the sales process and why "conventional" selling is getting even tougher. Next, he shows how to systematically anticipate and respond to each of procurement's most sophisticated traps, gambits, and tricks. Negotiating with Backbone brings together actionable best practices for strengthening customer relationships and selling with tangible value, despite procurement's interference…negotiating far more effectively with "economic buyers" of all kinds… fixing pricing mistakes you've already made…giving sales teams all the tools and insights they now need to succeed!
Book Details
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