Selasa, 31 Januari 2012

6 new posts


6 new posts

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Physics for Flash Games, Animation, and Simulations

Posted: 31 Jan 2012 06:55 AM PST

Physics for Flash Games, Animation, and Simulations

Book Description

Physics for Games, , and Simulations teaches programmers how to incorporate real physics into their animations, games, user interfaces, and simulations.

  • Introduces Flash physics in an accurate, but approachable way, covering what is required to produce physically realistic simulations (as opposed to animations that look roughly right)
  • Packed full of practical examples of how physics can be applied to your own games and applications
  • Addresses the diverse needs of developers, animators, artists, and e-learning developers

The book assumes a basic knowledge of and Flash. However, no previous knowledge of physics is required—only some very basic math skills. The authors present everything from basic principles to advanced concepts, so you’ll be able to follow the logic and easily adapt the principles to your own applications. The book builds on your physics knowledge, enabling you to create not only visual effects, but also more complex models and simulations.

What you'll learn

  • Basic math and physics you’ll need to incorporate realism into your games, animations and simulations
  • How to incorporate a wide range of forces, including environmental forces such as gravity and friction, and forces due to fluids, such as drag and upthrust
  • How to build a number of realistic simulations, like submarines and flight simulators
  • How to model particle systems and use them for generative art and to create effects, such as smoke
  • Numerical subtleties, including accuracy and stability of integration schemes and handling boundary conditions properly; and how and when to use approximations and analytical solutions

Who this book is for
Flash developers interested in incorporating real physics into their games, animations, simulations or generative art projects.

Table of Contents

  1. Introduction to Physics
  2. Selected ActionScript 3.0 Topics
  3. Some Math Background
  4. Basic Physics Concepts
  5. The Laws Governing Motion
  6. Gravity, Orbits, and Rockets
  7. Contact and Fluid Forces
  8. Restoring Forces: Springs and Oscillations
  9. Centripetal Forces: Rotational Motion
  10. Long-Range Forces
  11. Collisions
  12. Particle Systems
  13. Extended Objects
  14. Numerical Integration Schemes
  15. Other Technical Issues
  16. Simulation Projects

Book Details

  • Paperback: 558 pages
  • Publisher: friendsofED (October 2011)
  • Language: English
  • ISBN-10: 1430236744
  • ISBN-13: 978-1430236740
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Beginning iOS 5 Development: Exploring the iOS SDK

Posted: 31 Jan 2012 06:55 AM PST

Beginning iOS 5 Development: Exploring the iOS SDK

Book Description

The team that brought you the bestselling Beginning iPhone 4  is back again for Beginning 5 , bringing this definitive guide up-to-date with ’s latest and greatest SDK, as well as with the latest version of .

There’s coverage of brand new technologies, with chapters on storyboards and iCloud, for example, as well as significant updates to existing chapters to bring them in line with all the changes that came with the iOS 5 SDK. You’ll have everything you need to create your very own apps for the latest iOS devices, including the iPhone 4S, 2, and the latest iPod touch. Every single sample program in the book has been rebuilt from scratch using 4.2 and the latest iOS 5-specific templates and designed to take advantage of the latest features.

Assuming only a minimal working knowledge of , and written in a friendly, easy-to-follow style, Beginning iOS 5 Development offers a complete soup-to-nuts course in iPhone, , and iPod touch programming. The book starts with the basics, walking through the process of downloading and installing Xcode and the iOS 5 SDK, and then guides you though the creation of your first simple application.

From there, you'll learn how to integrate all the interface elements touch users have come to know and love, such as buttons, switches, pickers, toolbars, and sliders. You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. The confusing art of table building will be demystified, and you'll learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using a variety of persistence techniques, including and . And there's much more! You'll learn to draw using and OpenGL ES, add multitouch gestural support (pinches and swipes) to your applications, and work with the camera, photo library, accelerometer, and built-in . You'll discover the fine points of application preferences and learn how to localize your apps for multiple languages.

  • The iOS 5 update to the bestselling and most recommended book for touch developers
  • Packed full of tricks, techniques, and enthusiasm for the new SDK from a developer perspective
  • Written in an accessible, easy-to-follow style

What you'll learn

  • Everything you need to know to develop your own bestselling iPhone and iPad apps
  • Best practices for optimizing your code and delivering great user experiences
  • How to create "universal" apps for both the iPhone and iPad
  • What is data persistence and why is it important
  • Get started with building cool, crisp User Interfaces
  • What and how to use Table Views
  • How to do graphics with Quartz and OpenGL ES
  • What geo app development features the new iOS 5 brings to the iPhone 4S
  • How to get your app in iCloud
  • And much much more…

Who this book is for
Everyone who wants to start developing for iPhone, iPod touch, and iPad! For the latest sourcecode, please head to www.iphonedevbook.com.

Table of Contents

  1. Welcome to the Jungle
  2. Appeasing the Tiki Gods
  3. Handling Basic Interaction
  4. More User Interface Fun
  5. Autorotation and Autosizing
  6. Multiview Applications
  7. Tab Bars and Pickers
  8. Introduction to Table Views
  9. Navigation Controllers and Table Views
  10. iPad Considerations
  11. Application Settings and User Defaults
  12. Basic Data Persistence
  13. Get Your App in the iCloud
  14. Grand Central Dispatch, Background Processing, and You
  15. Drawing with Quartz and OpenGL
  16. Taps, Touches, and Gestures
  17. Where Am I? Finding Your Way with Core Location
  18. Whee! Gyro and Accelerometer!
  19. iPhone Camera and Photo Library
  20. Application Localization
  21. Where to Next?

Book Details

  • Paperback: 752 pages
  • Publisher: Apress (December 2011)
  • Language: English
  • ISBN-10: 1430236051
  • ISBN-13: 978-1430236054
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Beginning Android 4 Games Development

Posted: 31 Jan 2012 04:44 AM PST

Beginning Android 4 Games Development

Book Description

Beginning 4 Games offers everything you need to join the ranks of successful developers. You’ll start with design fundamentals and basics, and then progress toward creating your own basic engine and playable that works on 4.0 and earlier devices. This will give you everything you need to branch out and write your own games.

The potential user base and the wide array of available high- devices makes Android an attractive target for aspiring game developers. Do you have an awesome idea for the next break-through gaming title? Beginning Android 4 Games  will help you kick-start your .

The book will guide you through the process of making several example games for the Android platform, and involves a wide range of topics:

  • The fundamentals of Android game development targeting Android 1.5-4.0+ devices
  • The Android platform basics to apply those fundamentals in the context of making a game
  • The design of and games and their successful implementation on the Android platform

What you'll learn

  • How to set up and use the development tools for developing your first Android 4 or earlier version game app
  • The fundamentals of game in the context of the Android platform
  • How to use the Android’s APIs for graphics, audio, and user input to reflect those fundamentals
  • How to develop two games from scratch, based on the and ES
  • How to create a full-featured game
  • How to publish your games, get crash reports, and support your users
  • How to complete your own playable 2D games

Who this book is for
This book is for people with a basic knowledge of who want to write games on the Android platform. It also offers information for experienced game developers about the pitfalls and peculiarities of the platform.

Table of Contents

  1. Android, the New Kid on the Block
  2. First Steps with the Android SDK
  3. Game Development 101
  4. Android for Game Developers
  5. An Android Game Development Framework
  6. Mr. Nom Invades Android
  7. OpenGL ES: A Gentle Introduction
  8. 2D Game Programming Tricks
  9. Super Jumper: A 2D OpenGL ES Game
  10. OpenGL ES: Going 3D
  11. 3D Programming Tricks
  12. Droid Invaders: the Grand Finale
  13. Advanced Techniques from Latest SDK
  14. Publishing Your Game

Book Details

  • Paperback: 696 pages
  • Publisher: Apress (December 2011)
  • Language: English
  • ISBN-10: 1430239875
  • ISBN-13: 978-1430239871
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Practical Android 4 Games Development

Posted: 31 Jan 2012 04:41 AM PST

Practical Android 4 Games Development

Book Description

Practical  4 Games continues your journey to becoming a hands-on  apps developer. This title guides you through the process of designing and developing apps that work on both smartphones and tablets, thanks to the new Android SDK 4.0 which merges the User Interface and Experience APIs and more.

The author, J.F. DiMarzio, has written eight books, including Android: A Programmer's Guide—the first Android book approved by —recently updated and translated for sale in Japan. He has an easy-to-read, concise, and logical writing style that is well suited for teaching complex technologies like the -based Android.

From -based casual games to -based first-person shooters, you find that learning how to create games on the fastest growing platform has never been easier.

  • Create and games for Android 4.0 phones and tablets such and the Motorola Xoom
  • Build your own reusable "black box" for
  • Easy-to-follow examples make creating the sample games a hands-on experience

What you'll learn

  • How to design and develop compelling 2D and 3D games
  • How to create rich environments and characters
  • How to do collision detection
  • How to add realism to your games with basic game physics
  • How to create a gaming "black box" that can be reused
  • How to play your games on Android phones and tablets

Who this book is for
This book is for aspiring Android game app developers who are ready to move beyond beginning level books or tutorials on Android game building.

Table of Contents

  1. Welcome to Andriod Gaming
  2. Star Fighter: A 2-D shooter
  3. Press Start: Making a Menu
  4. Drawing the Environment
  5. Creating Your Character
  6. Adding the Enemies
  7. Adding Basic Enemy Artifical Intelligence
  8. Defend yourself!
  9. Publishing Your Game
  10. BlobHunter: Creating 3-D Games
  11. Create an Immersive Environment
  12. Navigating the 3-D Environment

Book Details

  • Paperback: 320 pages
  • Publisher: Apress (December 2011)
  • Language: English
  • ISBN-10: 1430240296
  • ISBN-13: 978-1430240297
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Pro Web Project Management

Posted: 31 Jan 2012 04:40 AM PST

Pro Web Project Management

Book Description

Pro is a collection of hard-won lessons the authors have learned managing modern projects with small and medium budgets in a consulting environment. This isn't a book about theory. Pro Web Project Management tells how to create real deliverables, get answers from indecisive clients, manage wayward programmers, and use checklists to wow clients. This book is made up of real examples, real lessons, real documents, and real tips woven together into a step-by-step walkthrough of a project’s life cycle.

Pro Web Project Management is written for both the full-time project manager and the aspiring project manager who might have a role that blends client support, web , and project management. The project budget sweet spot for this book is $50,000 to $500,000. If you manage a project in this space, reading this book will make you a better project manager.

  • Learn how to manage a modern web project with a budget of $50,000 to $500,000
  • Get actionable tips on dealing with real project management challenges
  • Learn the simple, defined process—refined over the years—to take simple and complex projects from proposal to successful launch

What you'll learn

  • How to run an effective meeting
  • How to write scopes of work that lead to successful projects
  • How to create awesome screen mock-ups and wire frames
  • How to use checklists to ensure successful project launches
  • How to create deliverables like site maps, agendas, technical specifications, and requirements documents
  • How to keep developers on track without micro-managing

Who this book is for
Pro Web Project Management is for project managers, project managers in training, and client sponsors that need real advice, tips, and guidance on small and medium-sized projects. It’s an excellent choice for consulting organizations that build web sites and web applications for clients.

Table of Contents

  1. The Project Lifecycle
  2. The Project Definition & Scope of Work
  3. Meetings, Meetings, Meetings
  4. Discovery and Requirements
  5. Project Schedule & Budgeting
  6. Running the Project
  7. Technical Specification
  8. Quality Assurance &
  9. Deployment
  10. Support and Operations

Book Details

  • Paperback: 248 pages
  • Publisher: Apress (November 2011)
  • Language: English
  • ISBN-10: 1430240830
  • ISBN-13: 978-1430240839
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Startup: An Insider’s Guide to Launching and Running a Business

Posted: 31 Jan 2012 04:40 AM PST

Startup: An Insiders Guide to Launching and Running a Business

Book Description

Startup: An Insider’s Guide to Launching and Running a  is for people who are excellent at something—product or , writing code, or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup .

This pattern is romanticized by the media in the form of the "tech entrepreneur"—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the "back story" behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business.

Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with "situations," problems, black holes, bad employees, sea monsters, not enough , and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don't have to.

Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can't: Build and sustain a successful start-up.

  • Illustrates the entrepreneurial journey from start to finish
  • Helps readers decide—or not—to start a business
  • Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today

What you'll learn

  • What entrepreneurship is, and what it is not.
  • How to get into the skin of an entrepreneur and see the world from that perspective—before you quit your job and put everything on the line.
  • Key lessons that have left burn marks and abrasions on the (now very thick) skins of successful entrepreneurs.
  • Why building your product is only half the battle.
  • What the most important goals and imperatives are for any business, ensuring that you can start working on them from day one instead of stumbling into them years later and losing time, , and opportunity in the process.
  • What you must know about finding, recruiting, and growing a team of dedicated employees that will share your vision and eventually take ownership of your ideas and carry them forward for you.
  • The advanced mind-over-business strategies for staying on top of (and inside of) the complex currents that make up your business and the market it flows within. These tools are a prime distinguishing factor for superstar entrepreneurs.

Who this book is for
This book is for anyone wishing to start a business, but especially IT workers toiling in the trenches who have dreamed of a starting a business. What’s involved? What challenges can I expect? How do I survive common entrepreneurial mishaps? Once I get the business up and running, how do I keep the wheels turning profitably? How do I attract customers? How do I manage people? This book answers those questions and many more.

Table of Contents
Chapter 1. Setting the Stage for Starting a Business
Chapter 2. Operations and Decisions: Core Lessons in Execution
Chapter 3. Your Products and Services
Chapter 4. Building a Team: You Can't Do It Alone
Chapter 5. Strategic Thinking: Advanced Lessons for Founders
Chapter 6. The Exit: Letting the Business Go

Book Details

  • Paperback: 150 pages
  • Publisher: Apress (December 2011)
  • Language: English
  • ISBN-10: 1430242183
  • ISBN-13: 978-1430242185
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READ MORE - 6 new posts

Senin, 30 Januari 2012

7 new posts


7 new posts

Link to Wow! eBook - Blog

Sams Teach Yourself iOS 5 Application Development in 24 Hours, 3rd Edition

Posted: 30 Jan 2012 09:51 AM PST

Sams Teach Yourself iOS 5 Application Development in 24 Hours, 3rd Edition

Book Description

In just 24 sessions of one hour each, learn how to build powerful applications for today's hottest handheld devices: the and ! Using this book's straightforward, step-by-step approach, you'll master every skill and technology you need, from setting up your environment to building great user interfaces, sensing motion to writing multitasking applications. Each lesson builds on what you've already learned, giving you a rock-solid foundation for real-world success!

Step-by-step instructions carefully walk you through the most common tasks.

Quizzes and Exercises at the end of each chapter help you test your knowledge.

By the Way notes present interesting information related to the discussion.

Did You Know? tips offer advice or show you easier ways to perform tasks.

Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

Printed in full color—figures and code appear as they do in

  • Covers iOS 5.0 and up
  • Learn to navigate the 4.2+ development environment
  • Prepare your system and iDevice for efficient development
  • Get started quickly with 's Objective- and Touch
  • Understand the Model-View-Controller () development paradigm
  • Visually design and code interfaces using Xcode Storyboards, Segues, and the iOS Object Library
  • Build advanced UIs with Tables, Split Views, Navigation Controllers, and more
  • Read and write preferences and data, and create System Settings plug-ins
  • Use the iOS media playback and recording capabilities
  • Take photos and manipulate graphics with Core Image
  • Sense motion, orientation, and location with the accelerometer, gyroscope, and
  • Integrate online services using , Email, Web Views, and
  • Create universal applications that run on both the and
  • Write background-aware multitasking applications
  • Trace and debug your applications as they run

Covers iOS 5, Xcode 4.2+, Storyboards, iPhone, iPad, and More! Additional files and updates available online http://teachyourselfios.com

Book Details

  • Paperback: 800 pages
  • Publisher: Sams; 3rd Edition (January 2012)
  • Language: English
  • ISBN-10: 067233576X
  • ISBN-13: 978-0672335761
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Object-Oriented Programming in C++, 4th Edition

Posted: 30 Jan 2012 09:48 AM PST

Object Oriented Programming in C++, 4th Edition

Book Description

in ++ begins with the basic principles of the ++ language and systematically introduces increasingly advanced topics while illustrating the methodology. While the structure of this book is similar to that of the previous edition, each chapter reflects the latest ANSI ++ standard and the examples have been thoroughly revised to reflect current practices and standards.

Table of Contents
Introduction
A Note to Teachers

Chapter 1. The Big Picture
Chapter 2. C++ Programming Basics
Chapter 3. Loops and Decisions
Chapter 4. Structures
Chapter 5. Functions
Chapter 6. Objects and Classes
Chapter 7. Arrays and Strings
Chapter 8. Operator Overloading
Chapter 9. Inheritance
Chapter 10. Pointers
Chapter 11. Virtual Functions and Other Subtleties
Chapter 12. Streams and Files
Chapter 13. Multifile Programs
Chapter 14. Templates and Exceptions
Chapter 15. The Standard Template Library
Chapter 16. Software

Appendix A: ASCII Table
Appendix B: Standard C++ Keywords
Appendix C:
Appendix D: Borland C++ Builder
Appendix E: Console Graphics Lite
Appendix F: STL Algorithms and Member Functions
Appendix G: Answers to Questions and Exercises

Book Details

  • Paperback: 1040 pages
  • Publisher: Sams; 4th Edition (December 2001)
  • Language: English
  • ISBN-10: 0672323087
  • ISBN-13: 978-0672323089
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Microsoft Dynamics CRM 2011 Unleashed

Posted: 30 Jan 2012 06:28 AM PST

Microsoft Dynamics CRM 2011 Unleashed

Book Description

® 2011 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing the newest version of . Authored by three leading Dynamics implementers, it illuminates new opportunities to deploy CRM as a hosted service (SaaS), integrate with Azure services, and extend CRM through ’s new online service marketplace. The authors systematically explain how 2011 works, illuminating why it works that way, and how to drive maximum value from it. Drawing on insider knowledge of Microsoft’s new product, they present clear examples, proven best practices, and pitfalls to avoid in using every significant capability. Their far-reaching coverage ranges from ’s , marketing, and customer service features to its automated workflows; Outlook and Office integration to reporting and security. This edition’s extensive new coverage includes new chapters on Mobility, the Outlook Client, and Office 2010 integration, as well as greatly expanded coverage of CRM Online. It also contains new or expanded discussions of data visualization, Foundation integration, user interface changes, inbuild charts, dashboards, IM and SMS communication support, auditing, no-code workflows, connections, queues, the new -based model, UI scripting, and security.

Table of Contents
Chapter 1. New Features of Microsoft Dynamics CRM 2011
Chapter 2. Why Needs a CRM System
Chapter 3. Requirements for CRM 2011
Chapter 4. Setting Up CRM 2011
Chapter 5. Working with the Menu
Chapter 6. Working with Customers
Chapter 7. Working with the Workplace
Chapter 8. Working with
Chapter 9. Working with Marketing
Chapter 10. Working with Service
Chapter 11. Reporting
Chapter 12. Settings and Configuration
Chapter 13. Client Configuration Options
Chapter 14. E-Mail Configuration
Chapter 15. Mobility
Chapter 16. Solution Concepts
Chapter 17. CRM 2011 Integration
Chapter 18. Azure Extensions
Chapter 19. Advanced Views and Connections
Chapter 20. Filtered Lookups
Chapter 21. Reporting and Dashboards
Chapter 22. Forms Authentication
Chapter 23. Customizing Entities
Chapter 24. Processes
Chapter 25. Plug-Ins
Chapter 26.
Chapter 27. Advanced Solution
Chapter 28. Interacting with Custom Web Applications
Chapter 29. Data
Chapter 30. CRM 2011 and Scribe Online Services

Book Details

  • Paperback: 1008 pages
  • Publisher: Sams (September 2011)
  • Language: English
  • ISBN-10: 0672335387
  • ISBN-13: 978-0672335389
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Microsoft BizTalk Server 2010 Unleashed

Posted: 30 Jan 2012 06:27 AM PST

Microsoft BizTalk Server 2010 Unleashed

Book Description

Server 2010 is the 100% new, 100% practical developer's guide to 's most powerful version of Server. Written by an expert team of Microsoft insiders and MVPs, it reflects unsurpassed experience with all phases of enterprise solutions , from planning through deployment and .

The authors begin by introducing BizTalk Server's architecture and key integration concepts. Next, they offer in-depth coverage of BizTalk's foundational features, including schemas, maps, orchestrations, and pipelines. You'll learn how to effectively utilize both standard and custom adapters; integration services; leverage computing via ; implement operational BI solutions; and make the most of business rules and BizTalk's Business Rules Engine (BRE).

The authors offer best practices and "in the trenches" tips for everything from managing deployments through implementing state-of-the-art mobile RFID solutions. No other book offers this much useful, pragmatic, and tested knowledge for successful BizTalk .

Brian Loesgen is a Principal Architect Evangelist on Microsoft's Azure ISV team. A six-time Microsoft MVP, he has extensive experience in building advanced enterprise, ESB, and SOA solutions. He has coauthored eight books, including SOA with and . Charles Young, a principal consultant at Solidsoft, and Jan Eliasen, an IT architect at Logica, have each been honored repeatedly as BizTalk MVPs, and are highly respected bloggers in the BizTalk community. Scott Colestock, chief architect for Trace Ventures, specializes in using BizTalk to implement integration and service orchestration solutions. He is a member of Microsoft's Architectural Advisory Board and a BizTalk MVP. Anush Kumar, CTO of S3Edge, served as Microsoft's RFID business leader and was heavily involved in designing and architecting its BizTalk RFID offerings. Jon Flanders is an independent consultant, instructor for Pluralsight, BizTalk MVP, and author of RESTful .

  • Apply BizTalk Server's sophisticated, scalable message exchange model to support virtually any business requirement
  • Get your schemas right the first time, so you can avoid major problems downstream
  • Use BizTalk Mapper to create maps for transforming inbound and outbound messages and supporting business processes
  • Use orchestration to automate even highly-complex processes
  • Utilize adapters and to integrate any application, service, or system
  • Extend your application's reach with Windows Azure
  • Capture key BizTalk infrastructure, services, and business metrics
  • Build powerful rules-based solutions with Microsoft's Business Rules Framework
  • Establish an Enterprise Service Bus (ESB) that uses BizTalk Server as core messaging infrastructure
  • Efficiently manage, configure, and troubleshoot BizTalk through the Console
  • Create RFID applications ranging from simple label printing to end-to-end business processes

Table of Contents
Part I: The Basics
Chapter 1. What Is BizTalk Server?
Chapter 2. Schemas
Chapter 3. Maps
Chapter 4. Orchestrations
Chapter 5. Pipelines
Chapter 6. Adapters

Part II: Advanced Topics
Chapter 7. BizTalk 2010 and : Extensibility
Chapter 8. BizTalk and Windows Azure
Chapter 9. Business Activity Monitoring with BizTalk BAM
Chapter 10. The Business Rules Framework
Chapter 11. Rule-Based
Chapter 12. ESB with BizTalk Server

Part III: Deployment and Administration
Chapter 13. Administration Console Concepts
Chapter 14. Deployment Concepts

Part IV: RFID
Chapter 15. BizTalk RFID
Chapter 16. BizTalk RFID Mobile

Book Details

  • Paperback: 864 pages
  • Publisher: Sams (September 2011)
  • Language: English
  • ISBN-10: 0672331187
  • ISBN-13: 978-0672331183
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Humanize: How People-Centric Organizations Succeed in a Social World

Posted: 30 Jan 2012 06:27 AM PST

Humanize: How People Centric Organizations Succeed in a Social World

Book Description

A practical guide for realizing the true potential of media—not for , but for .

Knowing the tools of media is a must for successful these days, but the real promise of social media is the way it can teach us a whole new way of doing . Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective. Drawing on their extensive experience, Notter and Grant help you make innovation real and doable. Regardless of your title or position, this book can help you:

  • Build a more trustworthy, open, generative, and courageous organization by embracing social and human principles.
  • Change organizations from the inside out.
  • Address critical elements of organizational behavior, process, and culture.
  • Move beyond the social media buzzwords like transparent, decentralized, and open—and actually make them happen.
  • Promote forms of "generative" success that go beyond profit and loss.
  • Learn how to get started–you, personally, today, right now!

Review

"Humanize offers practical content and insightful thinking that will help businesses make the deep changes needed to thrive in today's social world. "
—Mike Smith, author of Matchpoint and President of Forbes.com

"Companies need to be social, and worry less about doing social media. In this timely and important book, Grant and Notter provide a detailed model for making the humanization leap. Social media success is about people, not logos, and embedding that attitude in your company isn't easy. But armed with this book, you've got a fighting chance."
–Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Faster, Smarter, and More Social

"I like how-to.Which is why I like this book immensely. It gets beyond theory (which is interesting) to give you something you can actually act on (which is far more useful)! Think roadmap, not . In other words, you won't finish reading this book and go, 'Now what…?'"
—Ann Handley, Chief Content Officer, MarketingProfs, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks,Webinars (and More) That Engage Customers and Ignite Your Business

"The days of controlling your message are dead. Born is the human organization where people buy from people, not companies. This is not another social media book. Notter and Grant dispel the notion that your and your culture can continue to be self-centered and two-dimensional.With additional reading recommendations and worksheets, they'll have you well on your way to creating a sustainable shift inside and outside of your organization."
—Gini Dietrich, CEO, Arment Dietrich and founder, Spin Sucks Pro

"Our organizations have been modeled after mechanistic machines,where the human being is often treated as a cog.We know better.We know humans matter. It's time for a change. And this book illustrates how to be change agents as leaders, and for our organizations."
—Nilofer Merchant, author of The New How: Creating Business Solutions Through Collaborative Strategy

"In 2002,Malcolm Gladwell released The Tipping Point, and changed the way we looked at influence. In 2008, Seth Godin released Tribes, and showed us how small groups of people could take Gladwell's influence model and become leaders. Now, in 2011, Maddie Grant and Jamie Notter take these seminal books to their natural evolution. Humanize: How People-Centric Organizations Succeed in a Social World shows us how leadership and influence of your internal and external customer starts as all businesses start–with its people. This book strips away the myth of strong-arm leadership and offers solid, actionable paths that actually work. This is your compass for the direction your business needs to travel if you want to stay alive."
–Danny Brown, CEO of Bonsai Interactive Marketing, award-winning marketer and blogger at dannybrown.me, and author of The Parables of Business

"Humanize is a deep dive on the impact of social media on leadership and the challenges of harnessing the power of engaged people.Wherever you are in the organization, this book helps you figure out what you need to change and dares you to make it happen. Stimulating and well done!"
—Mark Sanborn, New York Times Bestselling Author of The Fred Factor

"This is a systems leadership book hidden inside a social media book.We work with clients who encounter major challenges when we start helping them incorporate social media into their business practices, but those challenges are not solved with solely social media tactics and those hurdles are not cleared without digging deep inside the organization. By helping our clients figure out how to make their organizations more human, we get them on the path to success more rapidly. This book is an amazing first step and is a great tool for businesses as they venture into the social space. I can't wait to share it with our clients!"
–Shelly Kramer, CEO, V3 Integrated Marketing

"This book defines the new human quotient within organizations around the world. Large and small business alike should heed the call being screamed from the rooftops and shouted down the hallways.Maddie and Jamie make me want to be more human."
—Kyle Lacy, author of Branding Yourself and Marketing for Dummies

"Jamie Notter and Maddie Grant have produced a real rarity among books: truly insightful thinking that is both brilliantly fresh and actionably disciplined. First, they comprehensively reframe the problem of leadership in organizations. Next, they draw out and organize the resulting insights into a system that hangs together of its own accord. Finally, they explain to any manager at any level what this means in a practical sense, and how to profitably adapt and act on it."
–Jim Stroup, DBA, author and management consultant

"Social media is not only changing how we communicate with key constituencies but it is challenging the very structure of our organizations. Historically, organizations have been structured to optimize efficiency for themselves, but not for their customers and markets. The open dialog organizations are now having with their markets is exposing how inefficiently those organizations work in the context of their larger ecosystems. Maddie Grant and Jamie Notter take a crack at pulling apart this puzzle and providing guidance in how to make concepts like trust and authenticity apply not only to people but to the organizations with which they interact."
—Rachel Happe, Co-Founder & Principal, The Community Roundtable

Book Details

  • Hardcover: 288 pages
  • Publisher: Que (September 2011)
  • Language: English
  • ISBN-10: 0789741121
  • ISBN-13: 978-0789741127
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iPhone and iPad Apps Marketing, 2nd Edition

Posted: 30 Jan 2012 06:26 AM PST

iPhone and iPad Apps Marketing, 2nd Edition

Book Description

The Easy, Step-by-Step Guide to Your / Apps–Now Fully Updated!

Grab your share of the multibillion-dollar / app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who'll buy it, and motivate them to lay down their hard-earned cash, right now! Don't just throw your app out there; learn how to get noticed and make no matter how crowded the gets! Completely revised for today's iPhone/iPad marketplace, this book walks you through building a winning plan, positioning your app, crafting your message, using the latest techniques, connecting with your best customers, and more! Absolutely no experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

You'll Learn How To:

  • Create an app with unique value to customers who'll pay for it
  • Cut through the clutter in an with more than 475,000 apps
  • Target and segment your audience–and reach it with pinpoint accuracy
  • Identify your true competitors, learn from them, and successfully sell against them
  • Use media to build strong relationships with thousands of potential buyers
  • Learn how to maximize social media tools such as , , and and gain the exposure your app needs
  • Create an integrated, consistent total message: naming, icons, graphics, , App Store text, and more
  • Utilize social media to generate positive word-of-mouth
  • Get promoted in traditional media at surprisingly low costs
  • Time your launch and marketing activities for maximum impact
  • Write, publish, and distribute winning press releases
  • Price your app carefully and adjust pricing to maximize long-term revenue

Book Details

  • Paperback: 336 pages
  • Publisher: Que; 2nd Edition (September 2011)
  • Language: English
  • ISBN-10: 0789748339
  • ISBN-13: 978-0789748331
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Easy Mac OS X Lion, 2nd Edition

Posted: 30 Jan 2012 06:26 AM PST

Easy Mac OS X Lion, 2nd Edition

Book Description

SEE IT DONE. DO IT YOURSELF. It's that Easy! Easy Lion teaches you the fundamentals of working with the Mac operating system as well as how to use many of the applications that come with your Mac. Fully illustrated steps with simple instructions guide you through each task, building the skills you need to master Lion with ease. No need to feel intimidated—we'll hold your hand every step of the way.

  • Locate, purchase, and down­load applications using the
  • Use Spotlight to instantly locate any file
  • Chat with your friends online using audio and video
  • Buy music online
  • Use to take control of your photo collection
  • Share calendars with coworkers, family, and friends
  • Use LaunchPad to start and organize any applications on your Mac
  • Make your email organize itself
  • Burn custom music CDs and video DVDs
  • Customize your desktop and icons
  • Set up your own network to share files, printers, and Internet access

Table of Contents
Chapter 1. Getting Started
Chapter 2. Working with Disks, Folders, and Files
Chapter 3. Installing and Using Applications
Chapter 4. Setting System Preferences
Chapter 5. Customizing Your Mac
Chapter 6. Organizing Your Life
Chapter 7. Printing, Faxing, and Scanning
Chapter 8. Using Email
Chapter 9. Living Online
Chapter 10. Getting an
Chapter 11. Sharing Your Mac with Multiple Users
Chapter 12. Creating a Home Network
Chapter 13. Maintaining Your Mac

Book Details

  • Paperback: 312 pages
  • Publisher: Que; 2nd Edition (September 2011)
  • Language: English
  • ISBN-10: 0789748150
  • ISBN-13: 978-0789748157
Note: There is a file embedded within this post, please visit this post to download the file.

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