Rabu, 24 Juli 2013

Wow! eBook: Evil by Design - 4 new eBooks


Wow! eBook: Evil by Design - 4 new eBooks

Link to Wow! eBook

Evil by Design

Posted: 24 Jul 2013 01:18 PM PDT

Book Description

The seven sins are all around us, easy to spot. But the designs that apply the underlying behavioral forces that underpin the sins are harder to discern. That’s why we need this book.”
— From the foreword by Don Norman, author of Design of Everyday Things

Better read this book before your neighbor goes and pulls a fast one on you. If this appeal to fear isn’t enough, then maybe greed will do the trick: any website will make lots of money by following the guidelines in this book, even if you don’t go all the way to become truly evil.”
— Jakob Nielsen, author of Designing Web Usability and Mobile Usability

Illuminating, amusing, and a genuine page-turner…this book will give you insight into ways you have been tricked and, even better, give you the tools to persuade others either for evil or, if you really must, for good.”
— Bruce “Tog” Tognazzini, Principal, Nielsen Norman Group, mad scientist, and former Apple employee #66

How to make customers feel good about doing what you want

Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

  • Pride — use social proof to position your product in line with your visitors’ values
  • Sloth — build a path of least resistance that leads users where you want them to go
  • Gluttony — escalate customers’ commitment and use loss aversion to keep them there
  • Anger — understand the power of metaphysical arguments and anonymity
  • Envy — create a culture of status around your product and feed aspirational desires
  • Lust — turn desire into commitment by using emotion to defeat rational behavior
  • Greed — keep customers engaged by reinforcing the behaviors you desire

Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Book Details

  • Paperback: 320 pages
  • Publisher: Wiley (June 2013)
  • Language: English
  • ISBN-10: 1118422147
  • ISBN-13: 978-1118422144
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101 Excel 2013 Tips, Tricks and Timesavers

Posted: 24 Jul 2013 01:14 PM PDT

Book Description

Get the most out of Excel 2013 with this exceptional advice from Mr. Spreadsheet himself!

Excel 2013 is excellent, but there’s lots to learn to truly excel at Excel! In this latest addition to his popular Mr. Spreadsheet’s Bookshelf series, John Walkenbach, aka “Mr. Spreadsheet,” shares new and exciting ways to accomplish and master all of your spreadsheet tasks. From taming the Ribbon bar to testing and tables, creating custom functions, and overcoming “impossible” charts, mixing nesting limits, and more, 101 Excel 2013 Tips, Tricks, & Timesavers will save you time and help you avoid common spreadsheet stumbling blocks.

  • Reveals ways to maximize the power of Excel to create robust applications
  • Draws on John Walkenbach’s years of experience using Excel and writing more than 50 books
  • Shares tips and tricks for dealing with function arguments, creating add-ins, using UserForms, working with dynamic chart data, and changing data entry orientation
  • Provides shortcuts and helpful techniques for sorting more than three columns, entering fake data for testing purposes, and setting up powerful pivot tables

101 Excel 2013 Tips, Tricks, & Timesavers is packed with information that you need to know in order to confidently and seamlessly master the challenges that come with using Excel!

From the Back Cover
Unlock new levels of Excel functionality

Nobody knows Excel like John Walkenbach. This hand-picked collection of tips and tricks helps you squeeze more functionality from this complex program and take your Excel skills to the next level. Learn to use a workbook in your browser, fine-tune formatting, send personalized e-mail from Excel, hide and lock your formulas, use pivot table slicers and timelines, and so much more.

If you’re already using Excel on a regular basis but know it has capabilities you haven’t tapped, open this book and let Mr. Spreadsheet open the door to a new range of Excel 2013 possibilities.

Let Mr. Spreadsheet show you how to:

  • Generate a list of filenames or sheet names
  • Avoid font substitution for small point sizes
  • Edit formulas in dialog boxes
  • Use Flash Fill to extract or combine data
  • Save shapes, charts, and ranges as images

Book Details

  • Paperback: 312 pages
  • Publisher: Wiley (June 2013)
  • Language: English
  • ISBN-10: 111864218X
  • ISBN-13: 978-1118642184
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Composition Photo Workshop

Posted: 24 Jul 2013 01:12 PM PDT

Book Description

The hands-on instruction that digital photographers need to compose great shots

Introducing readers to the basic elements of design, this full-color guide shows photographers step by step how to frame great compositions before they take the shot. Instructions, advice, examples, and assignments cover all types of photography.

From the Back Cover
DISCOVER HOW TO COMPOSE THE PERFECT SHOT.

How to compose a photograph can determine what your image communicates. Blue Fier is a master of composition technique, and the advice he shares in this essential book teaches you to bring together subjects, lighting, color, depth of field, and design elements to produce photos that make powerful statements. Study the techniques, complete the assignments, gather feedback at photoworkshop.com, and watch what develops.

  • Understand how we see and how composition impacts the eye
  • Learn how shutter speed, lighting, and depth of field affect composition
  • Control colors and understand their symbolism
  • Master the elements of design
  • Discover special techniques for people, travel, and still lifes

Table of Contents
Chapter 1. Understanding Composition
Chapter 2. The Elements of Design
Chapter 3. Depth of Field Decisions
Chapter 4. Slicing Time. Designing with Shutter Speeds
Chapter 5. Capturing Light
Chapter 6. Working with Color
Chapter 7. Thinking in Black and White
Chapter 8. Arranging Appealing Portraits
Chapter 9. Travel and Scenic Photography
Chapter 10. Still-Life and Close-Up Photography
Chapter 11. Improving Your Images

Book Details

  • Paperback: 272 pages
  • Publisher: Wiley (July 2007)
  • Language: English
  • ISBN-10: 0470114363
  • ISBN-13: 978-0470114360
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SolidWorks Surfacing and Complex Shape Modeling Bible

Posted: 24 Jul 2013 01:07 PM PDT

Book Description

If you want to gain proficiency and expertise with SolidWorks surface modeling, this is the resource for you. You’ll learn how to apply concepts, utilize tools, and combine techniques and strategies in hands-on tutorials. This Bible covers the range from sketching splines and shelling to modeling blends and decorative features. Complete with professional tips and real-world examples, this inclusive guide enables you to coax more out of SolidWorks surfacing tools.

From the Back Cover
Create customized models that are ready for manufacture or prototyping

If you want to gain proficiency and expertise with SolidWorks surface modeling, this is the resource for you. You’ll learn how to apply concepts, utilize tools, and combine techniques and strategies in hands-on tutorials. This Bible covers the range from sketching splines and shelling to modeling blends and decorative features. Complete with professional tips and real-world examples, this inclusive guide enables you to coax more out of SolidWorks surfacing tools.

  • Gain total control over splines
  • Discover when to apply Boundary, Loft, or Fill surface features
  • Make use of SolidWorks direct editing capabilities
  • Interchange between solids and surfaces
  • Learn to use master model techniques
  • Work from digitized data
  • Utilize model evaluation techniques

The companion Web site, www.wiley.com/go/solidworkssurfacingbible, contains start to finish points for the tutorials in the book as well as finished example models.

Table of Contents
Part I: Laying the Groundwork
Chapter 1. Understanding Basic Concepts
Chapter 2. Surfacing Primer

Part II: Understanding the Tools
Chapter 3. Sketching with Splines
Chapter 4. Sketching in 3D
Chapter 5. Creating Curves
Chapter 6. Using the Primary Shape Creation Features
Chapter 7. Using Advanced Fillets
Chapter 8. Shelling

Part III: Using Secondary, Management, and Evaluation Tools
Chapter 9. Using Secondary Shape Creation Features
Chapter 10. Working with Hybrid Features
Chapter 11. Managing Surfaces
Chapter 12. Using Direct Editing Tools
Chapter 13. Managing Bodies
Chapter 14. Evaluating Geometry

Part IV: Using Specialized Techniques
Chapter 15. Modeling a Ladle
Chapter 16. Modeling a Trowel
Chapter 17. Modeling Blends
Chapter 18. Modeling a Plastic Bottle
Chapter 19. Modeling Decorative Features
Chapter 20. Modeling Overmolded Geometry
Chapter 21. Working from Digitized Data
Chapter 22. Using Master Model Techniques
Chapter 23. Post-Processing Data

Book Details

  • Paperback: 460 pages
  • Publisher: Wiley (April 2008)
  • Language: English
  • ISBN-10: 0470258233
  • ISBN-13: 978-0470258231
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