Selasa, 27 November 2012

Wow! eBook: Content Strategy for Mobile - 8 new eBooks


Wow! eBook: Content Strategy for Mobile - 8 new eBooks

Link to Wow! eBook - Blog

Content Strategy for Mobile

Posted: 27 Nov 2012 03:40 AM PST

Content Strategy for Mobile

Book Description

You don't get to decide which platform or device your customers use to access your content: they do.

isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes — from the tiniest "dumb" phones to the desktop . How can you be sure that your content will work everywhere, all the time?

Karen McGrane will teach you everything you need to get your content onto devices (and more). You'll first gather data to help you make the case for a strategy, then learn how to publish flexibly to multiple channels. Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.

Table of Contents
Chapter 1. Your Content, Now Mobile
Chapter 2. Content Before Platform
Chapter 3. Adaptive Content
Chapter 4. Strategy and Planning
Chapter 5. Writing and Editing
Chapter 6. Information
Chapter 7. People and Process

About the Author
Karen McGrane plays nicely in the content strategy, information , and interaction sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She's led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches in the Interaction MFA program at the School of Visual Arts.

Book Details

  • Paperback: 165 pages
  • : A Book Apart (2012)
  • Language: English
  • ISBN-10: 1937557081
  • ISBN-13: 978-1937557089
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Design Is a Job

Posted: 27 Nov 2012 03:37 AM PST

Design Is a Job

Book Description

Co-founder of Mule and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling , from working with clients to working with each other, this brief book is packed with knowledge you can't afford not to know.

Table of Contents
Chapter 1. What Is a Designer?
Chapter 2. Getting Clients
Chapter 3. Choosing the Right Clients
Chapter 4. Charging for Your Work
Chapter 5. Working with Contracts
Chapter 6. Sticking to Your Process
Chapter 7. Presenting
Chapter 8. Managing Feedback
Chapter 9. Getting Your
Chapter 10. Working with Others

About the Author
Mike Monteiro is the co-founder and design director of Mule Design, an interactive design studio whose work has been called "delightfully hostile" by The New Yorker. He prefers elegant, simple sites with clear language that serve a real need. He prefers that designers have strong spines.

Mike blogs frequently about the craft and of design. In early 2011, he gave a Creative Mornings talk entitled "F— You, Pay Me" that uplifted the downtrodden the world over, and he can be heard weekly as the co-host of Let's Make Mistakes with Katie Gillum. None of the terms Mike has coined are printable on a family .

You can follow him on as @Mike_FTW, but we're not liable for what you'll see.

Book Details

  • Paperback: 135 pages
  • : A Book Apart (2012)
  • Language: English
  • ISBN-10: 1937557049
  • ISBN-13: 978-1937557041
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Mobile First

Posted: 27 Nov 2012 03:25 AM PST

Mobile First

Book Description

Our industry's long wait for the complete, strategic guide to is finally over. Former Yahoo! architect and co-creator of Bagcheck Luke Wroblewski knows more about experience than the of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile—and improve your non-, too!

Table of Contents
Part 1: Why Mobile First?
Chapter 1. Growth
Chapter 2. Constraints
Chapter 3. Capabilities

Part 2: How to go Mobile
Chapter 4. Organization
Chapter 5. Actions
Chapter 6. Inputs
Chapter 7. Layout

About the Author
Luke Wroblewski is an internationally recognized product leader who has designed or contributed to software used by more than 700 million people worldwide. Most recently Luke was the Chief Product Officer (CPO) and co-founder of Bagcheck, which was acquired by Inc. in 2011. Before then Luke was Chief Architect (VP) at Yahoo! Inc., the Lead User Interface Designer of eBay Inc.’s platform team, and a co-founder of the Interaction Association (IxDA). Luke is also the author of Form Design and Site-Seeing: A Visual Approach to Usability and a consistently top-rated speaker at conferences and companies around the world.

Book Details

  • Paperback: 123 pages
  • : A Book Apart (2011)
  • Language: English
  • ISBN-10: 1937557022
  • ISBN-13: 978-1937557027
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Designing for Emotion

Posted: 27 Nov 2012 03:17 AM PST

Designing for Emotion

Book Description

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, for demonstrates accessible strategies and memorable methods to help you make a human connection through .

Table of Contents
Chapter 1. Emotional Design
Chapter 2. for Humans
Chapter 3. Personality
Chapter 4. Emotional Engagement
Chapter 5. Overcoming Obstacles
Chapter 6. Forgiveness
Chapter 7. Risk and Reward

About the Author
Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron spent ten glorious years teaching budding designers at colleges around the US. Today, he channels his passion for education through The Standards Project's InterACT curriculum. He lives with his wife and son in Athens, Georgia, and is a wannabe barista.

Book Details

  • Paperback: 98 pages
  • : A Book Apart (2011)
  • Language: English
  • ISBN-10: 1937557006
  • ISBN-13: 978-1937557003
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Responsive Web Design

Posted: 27 Nov 2012 03:12 AM PST

Responsive Web Design

Book Description

From browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. Are your designs ready? Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users' needs. Ethan Marcotte will explore techniques and principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display.

Table of Contents
Chapter 1. Our Responsive
Chapter 2. The Flexible Grid
Chapter 3. Flexible Images
Chapter 4. Media Queries
Chapter 5. Becoming Responsive

About the Author
Ethan Marcotte is a designer & developer who cares deeply about beautiful , elegant code, and the intersection of the two. Over the years, Ethan has enjoyed working with such clients as the Sundance Film Festival, Stanford University, New York Magazine, and The Today Show. He swears profusely on , and would like to be an unstoppable robot ninja when he grows up. Beep.

Book Details

  • Paperback: 143 pages
  • : A Book Apart (2011)
  • Language: English
  • ISBN-10: 098444257X
  • ISBN-13: 978-0984442577
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The Elements of Content Strategy

Posted: 27 Nov 2012 03:08 AM PST

The Elements of Content Strategy

Book Description

Content strategy is the ’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Table of Contents
Chapter 1. Basic Principles
Chapter 2. The Craft of Content Strategy
Chapter 3. Tools and Techniques

Bonus Track: How Do I Get In?

About the Author
I’m a content strategist, editor, and writer. I help people plan for, , make, publish, and maintain really good content online. I live in NYC and work for Brain Traffic, a fantastico content strategy consultancy in Minneapolis. Before joining Brain Traffic, I was an indie content specialist, the editorial director of Happy Cog Studios, and a writer and editor.

My new book, The Elements of Content Strategy, was published in March of 2011 by A Book Apart. You can read an excerpt at A List Apart magazine, or buy it direct from the in a beautiful paperback edition, as a set of DRM-free ebook files, or both.

Book Details

  • Paperback: 79 pages
  • : A Book Apart (2010)
  • Language: English
  • ISBN-10: 0984442553
  • ISBN-13: 978-0984442553
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CSS3 For Web Designers

Posted: 26 Nov 2012 04:30 PM PST

CSS3 For Web Designers

Book Description

From advanced selectors to generated content to the triumphant return of fonts, and from gradients, shadows, and rounded corners to full-blown animations, 3 is a universe of creative possibilities.

No one can better guide you through these galaxies than world-renowned designer, author, and superstar Dan Cederholm.

Learn what works, how it works, and how to work around browsers where it doesn't work.

Contents:

  1. Using Today
  2. Understanding CSS Transitions
  3. Hover-Crafting with
  4. Transforming the Message
  5. Multiple Backgrounds
  6. Enriching Forms

About the Author
Dan Cederholm is the founder of SimpleBits, a tiny studio. A recognized expert in the field of standards-based , Dan has worked with YouTube, MTV, , Yahoo, ESPN, Fast Company, Blogger, and others. He embraces flexible, adaptable using standards through his work, writing, and speaking. Dan is co-founder and designer of Dribbble, and the author of three bestselling books: Handcrafted CSS (New Riders), Bulletproof , Second Edition (New Riders) and Web Standards Solutions, Special Edition (Friends of ED). He plays a mean ukulele.

Book Details

  • Paperback: 133 pages
  • : A Book Apart (2010)
  • Language: English
  • ISBN-10: 0984442529
  • ISBN-13: 978-0984442522
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HTML5 For Web Designers

Posted: 26 Nov 2012 04:10 PM PST

HTML5 For Web Designers

Book Description

The spec is 900 pages and hard to read. for Designers is 85 pages and fun to read. Easy choice.

HTML5 is the longest HTML specification ever written. It is also the most powerful, and in some ways, the most confusing. What do accessible, content-focused standards-based designers and front-end developers need to know? And how can we harness the power of HTML5 in today's browsers?

In this brilliant and entertaining user's guide, Jeremy Keith cuts to the chase, with crisp, clear, practical examples, and his patented twinkle and charm.

Contents:

  1. A Brief History of Markup
  2. The of HTML5
  3. Rich Media
  4. Web Forms 2.0
  5. Semantics
  6. Using HTML5 Today

About the Author
Jeremy Keith is an Irish web developer living in Brighton, England, where he works with the web consultancy firm Clearleft. He has written two previous books, DOM Scripting and Bulletproof Ajax, but what he really wants to do is direct. His online home is adactio.com and his latest project is Huffduffer, a service for creating podcasts of found sounds. When he's not making websites, Jeremy plays bouzouki in the band Salter Cane. His loony bun is fine benny lava.

Book Details

  • Paperback: 96 pages
  • : A Book Apart (2010)
  • Language: English
  • ISBN-10: 0984442502
  • ISBN-13: 978-0984442508
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