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| Get Bold: Using Social Media to Create a New Type of Social Business Posted: 29 Jan 2012 04:37 PM PST
Book Description"For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started." "Get Bold is…a book to be embraced, studied, and implemented." With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions How to Drive Maximum Business Value from Social Media! A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA: Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven–and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter's proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate–in areas ranging from innovation to cost reduction, customer relationships to talent management.
Review "Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it's an imperative. It's a book to be embraced, studied, and implemented." “Sandy Carter is spot-on in Get Bold. IBM has understood for years that this social networking thing meant more than sharing pictures of funny cats. Get Bold speaks in a language that will satisfy the stodgiest of CEOs but with a passion that belies the importance of these tools for these times.” “Looking for unparalleled innovation and improvements to the way your organization operates? In Get Bold, Sandy Carter demonstrates how leveraging powerful collaborative tools will transform your business into a vibrant social business.” “Sandy gets it. It is all about Social Business and social media, the transformational forces in the world today! Her examples are global and applicable with lessons to help you get started fast!" “Outstanding!!!! Sandy Carter, Women in Technology Hall of Famer, writes about Social Business in a way that you can just ‘get it.’ Sandy is a talented social media expert–who really understands the business side of technology.” "This breakthrough book gives marketers a path to making the entire organization customer-centric using social media with real case studies and strategies for significant ROI. Most importantly, it provides the arguments you need to convince senior management that all departments in the organization must ride the wave together or your company risks getting lost out at sea." “Get Bold is not another book full of buzz words that describe social media. It provides a clear blueprint for developing strategies that leverage social media to deliver tangible business results. If you want to create a social enterprise, you need to read this book!” "For years now, companies have been watching the growing popularity of social networking and asking themselves whether this is something they should pay attention to. In Get Bold, Sandy Carter urges companies to leverage social media to unlock the intellectual capital within their organizations, paving the way for unprecedented innovation and becoming a new type of Social Business. Her book is based on her experiences helping IBM become a world-class Social Business and working with clients around the world and across industries to help them do so as well. Sandy offers the readers of Get Bold an action-oriented Social Business agenda to them get started today." “At this moment, we are on the verge of the largest shift in the communications landscape in the history of mankind. For the first time ever, companies can communicate with their constituents in ways never before possible. This more connected and engaged way of doing business, Social Business, will transform the way business gets done well into the next century. In Sandy Carter’s new book, Get Bold, Sandy illustrates what leading companies are doing to transform their business around a framework to chart their own path to social business success. As a core partner of IBM’s on Social Business, we’d encourage you to pick up this must-read!” “Sandy writes with the wisdom of a business leader who has lived through the transformation toward a Social Business within her organization. If you liked her previous books, you will enjoy her insight across numerous clients and case studies that describe how they are aligning their organizations, building trust, and engaging customers, employees, and constituents.” “I usually avoid people with agendas, but here’s an AGENDA we should all adopt in Sandy Carter’s new book, Get Bold.” "France is beginning their Social Business journey. Get Bold is a book that showcases over 70 client examples including industry thought leaders from across Europe! Read it." “In Costa Rica, we are intensive users and developers of social technology. Get Bold is a must-read for all those responsible for the transformation, of both companies and countries, required for the return to growth.” “Ever thought social media was not for business? Think again! Sandy Carter provides a robust framework to help you transform your business into a Social Business." “Get Bold is an easy-to-read framework that will help your organization achieve tremendous results!” “Get Bold is transformative for executives looking to generate a competitive edge in the digital world. It leverages social media technologies, integrating them across all business functions to create an innovative Social Business.” “Sandy Carter truly understands Social Business. In fact, Sandy has helped lead her employer IBM to be one of the most passionate advocates of this new approach. In Sandy’s new book, Get Bold, she shares her insight, experience, and passion, detailing the real value that Social Business adoption can provide companies of all sizes.” Book Details
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| Posted: 29 Jan 2012 04:37 PM PST
Book Description“A very rich book sprinkled with real-life examples as well as battle-tested advice." “James does a thorough job of explaining Decision Management Systems as enablers Build Systems That Work Actively to Help You Maximize Growth and Profits Decision Management Systems can do all that and more. In this book, the field's leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you'll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes
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