Jumat, 08 Februari 2013

Wow! eBook: HTML5 Advertising - 5 new eBooks


Wow! eBook: HTML5 Advertising - 5 new eBooks

Link to Wow! eBook

HTML5 Advertising

Posted: 08 Feb 2013 10:07 AM PST

HTML5 Advertising

Book Description

advertising is changing. What was once a predominantly Flash-based medium is making the switch to 5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms?

5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as , animations, DOM events, audio and video, and offline storage. You’ll also learn get around discrepancies in browser support with and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to devices. This book:

  • Takes you through the advertising campaign process with HTML5 from design to delivery
  • Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification
  • Communicates tips and tricks coming from Flash and ActionScript to HTML5, and .

HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

What you'll learn

  • work with standards within the digital advertising desktop and landscape
  • Understand new HTML5 features like , web fonts, device orientation, offline storage and tracking, geolocation, , drag-n-drop, and video
  • Create, encode and deliver device and browser agnostic video for HTML5
  • Create interactive and dynamic advertisements for HTML5 compliant browsers
  • Deploy to mobile devices, both in application and mobile web environments
  • Optimize your creatives and provide graceful failovers when needed with debugging tips
  • Understand the entire digital advertising campaign process from end to end

Who this book is for
HTML5 Advertising is for the designer/developer transitioning from Flash & Actionscript to web standards (HTML5, CSS3 and JavaScript). It's ideal for someone who is ready to move beyond his/her current skillset and get a jumpstart on developing with the emerging standard. It's for designers and developers tired of not reaching the full audience on Apple iOS platforms and browsers where Flash can't run. While the industry is swiftly progressing towards the new standard, Digital Advertising with HTML5 is an excellent choice for developers and designers who enjoy learning useful tips and shortcuts that they can apply in their professional life. It's an exceptional choice for the creative or technology director craving to improve the skillsets of an entire team or department.

Book Details

  • Paperback: 376 pages
  • Publisher: Apress (December 2012)
  • Language: English
  • ISBN-10: 1430246022
  • ISBN-13: 978-1430246022
Note: There is a file embedded within this post, please visit this post to download the file.

Related Posts

The post HTML5 Advertising appeared first on Wow! eBook.

The Definitive Guide to Grails 2

Posted: 08 Feb 2013 10:06 AM PST

The Definitive Guide to Grails 2

Book Description

is a full stack framework which aims to greatly simplify the task of building serious applications for the . The concepts within , like interceptors, tag libs, and Server Pages (GSP), make those in the community feel right at home.

Grails' foundation is on solid open source technologies such as Spring, , and SiteMesh, which gives it even more potential in the space: Spring provides powerful inversion of control and , brings a stable, mature object relational mapping technology with the ability to integrate with legacy systems, and SiteMesh handles flexible layout control and page decoration.

Grails complements these with additional features that take advantage of the coding–by–convention paradigm such as dynamic tag libraries, Grails object relational mapping, Server Pages, and scaffolding.

Graeme Rocher, Grails lead and founder, and Jeff Brown bring you completely up–to–date with their authoritative and fully comprehensive guide to the Grails 2 framework. You'll get to know all the core features, services, and Grails extensions via plug–ins, and understand the roles that Groovy and Grails are playing in the changing .

What you'll learn

  • Discover how the Web is changing and the role the Groovy language and its Grails framework play
  • Get to know the Grails and its domains, services, filters, controllers, views, , and plug–ins
  • Experience the availability of plug–ins for Rich Client and Ajax, , performance/utilities, scheduling, , functionality, and even Persistence
  • See how Grails works with other frameworks like Spring, Wicket, , and more
  • Create custom plug–ins in Grails

Who this book is for
This book is for everyone who is looking for a more agile approach to web with a dynamic scripting language such as Groovy. This includes a large number of Java developers who have been enticed by the productivity gains seen with frameworks such as on Rails, on Rails, etc. The Web and its environment is a perfect fit for easily adaptable and concise languages such as Groovy and , and there is huge interest from the developer community in general to embrace these languages.

Book Details

  • Paperback: 360 pages
  • Publisher: Apress (December 2012)
  • Language: English
  • ISBN-10: 1430243775
  • ISBN-13: 978-1430243779
Note: There is a file embedded within this post, please visit this post to download the file.

Related Posts

The post The Definitive Guide to Grails 2 appeared first on Wow! eBook.

Pro ASP.NET MVC 4, 4th Edition

Posted: 08 Feb 2013 10:03 AM PST

Pro ASP.NET MVC 4, 4th Edition

Book Description

The 4 Framework is the latest evolution of 's web platform. It provides a high-productivity model that promotes cleaner code architecture, test-driven , and powerful extensibility, combined with all the benefits of ASP.NET.

ASP.NET 4 contains a number of significant advances over previous versions. New and desktop templates (employing adaptive rendering) are included together with support for for the first time. New display modes allow your application to select views based on the that’s making the request while Code Generation Recipes for help you auto-generate -specific code for a wide variety of situtations including support.

In this fourth edition, the core model-view-controller (MVC) architectural concepts are not simply explained or discussed in isolation, but are demonstrated in action. You'll work through an extended tutorial to create a working web application that combines ASP.NET MVC with the latest C# language features and unit- best practices. By gaining this invaluable, practical experience, you'll discover MVC's strengths and weaknesses for yourself—and put your best-learned theory into practice.

The book’s authors, Steve Sanderson and Adam Freeman, have both watched the growth of ASP.NET MVC since its first release. Steve is a well-known blogger on the MVC Framework and a member of the Web Platform and Tools team. Adam started and building web applications 15 years ago and has been responsible for some of the world’s largest and most ambitious projects. You can be sure you are in safe hands.

What you'll learn

  • Gain a solid architectural understanding of ASP.NET MVC 4, including basic MVC
  • Explore the entire ASP.NET MVC Framework
  • Learn what’s new in version 4 and how how best to apply these new features
  • See how MVC and test-driven work in action
  • Capitalize on your existing knowledge quickly and easily through comparison of features in classic ASP.NET to those in ASP.NET MVC

Who this book is for

This book is for web developers with a basic knowledge of ASP.NET and C# who want (or need) to start using the new ASP.NET MVC 4 Framework.

Book Details

  • Paperback: 756 pages
  • Publisher: Apress; 4th Edition (December 2012)
  • Language: English
  • ISBN-10: 1430242361
  • ISBN-13: 978-1430242369
Note: There is a file embedded within this post, please visit this post to download the file.

Related Posts

The post Pro ASP.NET MVC 4, 4th Edition appeared first on Wow! eBook.

Coding Interviews

Posted: 08 Feb 2013 10:01 AM PST

Coding Interviews

Book Description

This book is about coding interview question of software and Internet companies. It covers five key factors which determine of candidates: (1) the basics of languages, data structures and algorithms, (2) approaches to writing code with high quality, (3) tips to solve difficult problems, (4) methods to optimize code, (5) soft skills required in interviews. The basics of languages, algorithms and data structures are discussed as well as questions that explore write robust solutions after breaking down problems into manageable pieces. It also includes examples to focus on modeling and creative problem solving.

Interview questions from the most popular companies in the IT industry are taken as examples to illustrate the five factors above. Besides solutions, it contains detailed , how interviewers evaluate solutions, as well as why they like or dislike them.

Readers will improve their interview after reading this book. It will be beneficial for them even after they get offers, because its topics, such as approaches to analyzing difficult problems, writing robust code and optimizing, are all essential for high-performing coders.

What you'll learn

  • Necessary knowledge for coding interviews, including languages, algorithms and data structures
  • Tips to write complete and robust code
  • Approaches to simplifying and solving difficult problems, with examples, figures and discussion
  • Methods to optimizing memory and space efficiency
  • Tips to demonstrate communication skills and learning skills during interviews
  • Standards in interviewers' minds to evaluate candidates' performance

Who this book is for
Targeted audiences of this book include students who are interested in programming-related careers, as well as developers with less-than-three-year experience who are looking for more career opportunities.

Book Details

  • Paperback: 304 pages
  • Publisher: Apress (December 2012)
  • Language: English
  • ISBN-10: 1430247614
  • ISBN-13: 978-1430247616
Note: There is a file embedded within this post, please visit this post to download the file.

Related Posts

The post Coding Interviews appeared first on Wow! eBook.

Pro SQL Database for Windows Azure, 2nd Edition

Posted: 08 Feb 2013 10:00 AM PST

Pro SQL Database for Windows Azure, 2nd Edition

Book Description

Pro for Azure, 2nd Edition shows create enterprise-level deployments without the usual investment in datacenter and other infrastructure. Take advantage instead of 's worldwide backbone for cloud that delivers all the power of Server in the form of the cloud-based Database for  Azure. You can create and deploy a database in mere minutes that is accessible worldwide and takes advantage of Database’s high-availability features to your data while ensuring 99.9% uptime.

is ideally suited for startups, who can benefit from instant access to a robust and secure -accessible database platform for use in rapidly deploying new products to market. is also ideal for small and mid-sized businesses, giving them the same ability to deploy as any large enterprise, but without the overhead. Even large enterprises find SQL Azure useful in creating failover environments, environments, extra capacity to handle surges in demand, and more.

Pro SQL Database for covers the very latest in 's fast-moving, cloud platform, showing program and administer it in a variety of cloud scenarios. You'll learn to program SQL Azure from ASP.NET, from WinForms, and from SQL Reporting Services. You'll learn to manage the platform by planning for scalability, troubleshooting performance issues, and implementing strong security. You'll learn the unique aspects of SQL Azure such as sharding and federation support that combine to place SQL Azure a step above and ahead of the competiton.

  • Shows how to use SQL Azure from classic Windows applications, ASP.NET and Windows Communication Foundation
  • Covers , performance, scalability, and troubleshooting
  • Addresses the all-important issue of securing your data
  • Helps you properly design for high-performance in a cloud environment
  • Helps you adopt the new Federations feature in SQL Azure

What you'll learn

  • Create and manage SQL Database for databases
  • Access SQL Azure from WinForms, ASP.NET, Reporting Services, and more
  • Optimize database design for Azure's distributed cloud platform
  • Share data between databases using SQL Database’s Data Synch Service
  • Secure data from intrusion and unauthorized access
  • Learn strategies for data migration and backup

Who this book is for
Pro SQL Database for Windows Azure, 2nd Edition is aimed at developers and database administrators desiring instant access to a fully-capable database environment without the pain of sorting out and managing the physical infrastructure.

Book Details

  • Paperback: 320 pages
  • Publisher: Apress; 2nd Edition (December 2012)
  • Language: English
  • ISBN-10: 1430243953
  • ISBN-13: 978-1430243953
Note: There is a file embedded within this post, please visit this post to download the file.

Related Posts

The post Pro SQL Database for Windows Azure, 2nd Edition appeared first on Wow! eBook.

Tidak ada komentar:

Posting Komentar